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Attitudes Towards Aging: Volume 2 - USPublished by: Mintel International Group Ltd. Published: May. 1, 2004 - 85 Pages Table of ContentsINTRODUCTION AND ABBREVIATIONS Introduction Other Relevant Reports Definition Abbreviations and Terms Abbreviations Terms EXECUTIVE SUMMARY An Aging Population More "Working Old" Changing Spending Priorities Baby Boomers Redefine Aging Four Phases of Aging Anti-Aging Product Usage Growing... ... But Don't Ask, Don't Tell, If You Use Anti-Aging Products Positive Feelings On Aging Drive To Be Productive Fears: Health, Finances, Independence DEMOGRAPHICS AND ATTITUDES Introduction An Aging Population Figure 1: U.S. population projections, by age, 2000-2010 Generation overview Figure 2: American generation definitions, by age, 2000-2010 Figure 3: American population projections, by generation, 2000-2010 Graph 1: American population projections, by generation, 2000-2010 Swing/World War II Generation Baby Boomers Boomer women Boomers and healthcare Attitudes and product usage Vitamin and mineral supplement usage Figure 4: Usage of vitamins/minerals, by age, October 2002 Figure 5: Breakdown of specific vitamins and/or minerals taken by users, by age, May 2001-April 2002 Home health monitoring Figure 6: Usage of home blood pressure monitors in the past 12 months, by age, January 2004 Frequency of exercise Figure 7: Frequency of exercise per week, by age, June 2002-May 2003 Attitudes to health and fitness Figure 8: Attitudes toward health and fitness, by age, November 2003 Health club membership and usage Figure 9: Incidence of belonging and using health club and regularity of exercise, by age, November 2003 Health, fitness and companionship Generations by Gender Figure 10: U.S. population by generation and gender, 2004 Figure 11: U.S. population by age and gender, 2004 Figure 12: Population aged 55 or older, by sex and ratio of men to women, 2000 Census Figure 13: Men's attitudes towards grooming, by age, March 2003 Marital Status of Older Adults Figure 14: Married people aged 55 or older, by gender and age, 2000 Income, Discretionary Income and Spending Patterns Figure 15: Median household income, by age of householder, 2001 Figure 16: Households with discretionary income, by age of householder, 2000 Spending on health-related categories Figure 17: Average annual spending on healthcare by all consumer units and consumer units headed by people aged 45 or older, by age, 2000 Changing Attitudes and Focus Baby Boomers focus on youth preservation Growing market of age-defying options Figure 18: Overview of attitudes to health, by age, April 2001-May 2002 Figure 19: Potential average annual cost estimates for youth-enhancing products and services by adults 40 and older, 2002 Attitudes changing toward cosmetic surgery The Four Phases of Aging Figure 20: Profiles of the four stages of aging, 2003 Aging Early Planners Age Prevention Seekers Age Reduction Seekers Age Well-being Seekers Work and Being Productive Figure 21: What retirement means to older adults, 2001 Figure 22: Pre-retiree hopes and expectations for retirement, 2001 Graph 2: Pre-retiree hopes and expectations for retirement, 2001 Figure 23: Factors in the decision to work in retirement*, adults aged 45 and older, 2003 Changing Stereotype of Old Age Definitions and perceptions of aging Wired seniors Rejection of what is 'old' TODAY'S OLDER ADULT: BELIEFS ON AGING Introduction Figure 24: Brief profile of adults aged 65 and older, 2000 General Population Attitudes and Beliefs on Aging Older Adults' Views on the Future Generally positive But also some fears THE CONSUMER Introduction Attitudes to Looks and Aging Figure 25: Attitudes toward looking actual age, by gender and age, January 2004 Figure 26: Attitudes toward looking actual age, by household income, January 2004 Figure 27: Attitudes toward looking actual age, by education, January 2004 Figure 28: Attitudes toward looking actual age, by marital status, January 2004 Usage of and Attitudes Toward Youth-enhancing Products Figure 29: Usage of and attitudes toward youth-enhancing products, by gender and age, January 2004 Figure 30: Usage of and attitudes toward youth-enhancing products, by household income, January 2004 Figure 31: Usage of and attitudes toward youth-enhancing products, by educational attainment, January 2004 Figure 32: Usage of and attitudes toward youth-enhancing products, by marital status, January 2004 Figure 33: Usage of and attitudes toward youth-enhancing products, by region, January 2004 Surgical and Non-surgical Procedures to Look Younger Figure 34: Attitudes toward considering cosmetic surgery and topical procedures, by gender and age group, January 2004 Figure 35: Attitudes toward considering cosmetic surgery and topical procedures, by household income, January 2004 Figure 36: Attitudes toward considering cosmetic surgery or topical procedures, by marital status, January 2004 Figure 37: Attitudes toward considering cosmetic surgery, by region, January 2004 Impact of Culture and Workplace Figure 38: The impact of culture and workplace on the importance of looking young, by gender and age, January 2004 Figure 39: The impact of culture and workplace on the importance of looking young, by household income, January 2004 Figure 40: The impact of culture and workplace on the importance of looking young, by educational attainment, January 2004 Figure 41: The impact of culture and workplace on the importance of looking young, by marital status, January 2004 Figure 42: The impact of culture and workplace on the importance of looking young, by region, January 2004 Summary General attitudes on aging Usage of and attitudes toward youth-enhancing products Attitudes toward surgical and non-surgical procedures to look younger Impact of culture and workplace Key Opportunities THE FUTURE Demographics Figure 43: U.S. population projections, by age, 2003 and 2008 Baby Boomer Influence Drug Therapies for Mental and Emotional Effects of Aging Great Expectations for a Long, Healthy, Independent Life APPENDIX: RESEARCH METHODOLOGY Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal Trade Research Formal Trade Research Desk & Internet Research Sources Definitions Forecasts APPENDIX: WHAT IS MINTEL? Mintel Publications Mintel Services Product Retrieval Retail Audits Tailored Research Global New Products Database Research Support/Consultancy/MiC The Mintel Information Centre (MiC) PR Research AbstractWhile aging is an inevitable part of life, the American population is living longer primarily due to better living conditions and advanced healthcare. As a result, the stereotypical "senior citizen" no longer exists and many Americans want to look as young as they feel. Older adults are becoming a more significant group in the general population. In fact, the number of adults aged 55 to 64 will increase 47.6% from 2000 to 2010 as the older Baby Boomers move into this age group. In addition the number of people aged 65 to 74 will increase 16.3% during this same time period. With the large Baby Boomer segment becoming the next "older generation," it is important to understand attitudes towards aging and how they will affect, and likely change, the marketing of related products and services in the marketplace.Aging adults will spend upwards of $30 billion on anti-aging products in 2003. The significant amount of money willingly spent by consumers to remain youthful and vital combined with an aging population make it clear that this market will continue to grow. As a result, it is crucial for companies to understand attitudes toward aging among the current senior citizens in America and among the aging Boomer generation.
This volume presents consumer research focusing on attitudes toward aging, including what consumers think, feel and believe about aging and anti-aging products and services |
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