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China TV Advertising 2004

Published by: Snapdata International Group

Published: Mar. 31, 2004 - 14 Pages


Table of Contents


Page 3 - Executive Summary

Page 4 - Category Definitions

Page 5 - Key Trends (Last 18 Months)

Page 6 - Market Size by Value  (1999-2003)

Page 7 - Market Segmentation by Value

Page 8 - Market Shares by Value

Page 9 - Company Details (Main Players)

Page 11 - Market Forecast by Value  (2004-2008)

Page 12 - Socio-Economic Data for China

Page 13 - Sources for Further Research



Abstract

Snapshots’ China TV Advertising 2004 report provides 2003 year-end market data, with 2004 estimates and five-year forecasts. The report gives an instant overview of the Chinese TV advertising market, and covers advertising for medicines, food, cosmetics and toiletries, and other items. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. China TV Advertising 2004 forms part of Snapshots’ Media industry coverage.

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