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Fruit Juices & Health DrinksPublished by: Key Note Publications Ltd Published: May. 1, 2004 - 88 Pages Table of ContentsExecutive Summary 1. Market Definition REPORT COVERAGE MARKET SECTORS Fruit Juice Health Drinks Fruit Drinks MARKET TRENDS Packaging Individual Servings Healthy Options Fast Lane ECONOMIC TRENDS Population Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 Gross Domestic Product Table 2: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 Inflation Table 3: UK Rate of Inflation (%), 1999-2003 Unemployment Table 4: Actual Number of Unemployed Persons (million), 1999-2003 Household Disposable Income Table 5: Household Disposable Income (£), 1998-2002 MARKET POSITION The UK Table 6: The Total UK Soft Drinks Market by Volume (000 litres and %), 1999-2003 Overseas 2. Market Size THE TOTAL MARKET Table 7: The Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 1999-2003 Table 8: The Total UK Fruit Juices and Health Drinks Market by Sector by Volume (000 litres), 1999-2003 BY MARKET SECTOR Fruit Juice Table 9: The UK Fruit Juice Sector by Value (£m at rsp and %), 1999-2003 Health Drinks Table 10: The UK Health Drinks Sector by Value (£m at rsp and %), 1999-2003 Fruit Drinks Table 11: The UK Fruit Drinks Sector by Value (£m at rsp and %), 1999-2003 OVERSEAS TRADE Imports Table 12: UK Imports of Fruit Juices by Value (£000), Year Ending December 2002 3. Industry Background RECENT HISTORY INDUSTRY SYNOPSIS Table 13: Average Financial Performance of Companies Engaged in the Manufacture of Mineral Waters and Soft Drinks Products (£000, % and £), Latest Financial Accounts NUMBER OF COMPANIES Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Fruit and Vegetable Juice, and Mineral Water and Soft Drinks by Turnover Sizeband (£000), 2003 EMPLOYMENT Table 15: Number of UK VAT-Based Local Units Engaged in the Manufacture of Fruit and Vegetable Juice, and Mineral Water and Soft Drinks by Employment Sizeband (number of employees), 2003 REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION Table 16: Distribution of Fruit Juice, Health Drinks and Fruit Drinks by Type of Outlet (%), 2003 HOW ROBUST IS THE MARKET? LEGISLATION KEY TRADE ASSOCIATIONS Association of the Industry of Juices and Nectars from Fruits and Vegetables of the European Union British Soft Drinks Association 4. Competitor Analysis THE MARKETPLACE Rankings by Turnover Table 17: Leading UK Manufacturers of Mineral Waters and Soft Drinks by Turnover (£000), 2002 MARKET LEADERS Britvic Soft Drinks Ltd Coca-Cola Enterprises UK Ltd Cott Beverages Ltd Del Monte Foods Europe Ltd Gerber Foods Soft Drinks Ltd GlaxoSmithKline PLC Princes Soft Drinks Ltd Other Companies AG Barr PLC Calypso Soft Drinks Ltd Crystal Drinks Ltd Merrydown PLC Nichols PLC Procter & Gamble Ltd Red Bull UK Tovali Ltd Tropicana United Kingdom Ltd OUTSIDE SUPPLIERS Raw Materials Processing, Distribution and Packaging MARKETING ACTIVITY Main Media Advertising Expenditure Cordials Table 18: Main Media Advertising Expenditure on Cordials (£000), Years Ending December 2002 and 2003 Fruit Juices and Still Drinks Table 19: Main Media Advertising Expenditure on Fruit Juices and Still Drinks (£000), Years Ending December 2002 and 2003 Other Activities Sports Sponsorship Red Bull Licensing Agreements Exhibitions/Trade Shows 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour CONSUMER PENETRATION Frequency of Consumption Table 20: Users and Non-Users of Ready-To-Drink Fruit and Vegetable Juice by Sex (% of adults), 2003 Heavy Usage Table 21: Penetration of Heavy Users of Fruit and Vegetable Juice by Sex, Age, Social Grade and Region (% of adults), 2003 Medium Usage Table 22: Penetration of Medium Users of Fruit and Vegetable Juice by Sex, Age, Social Grade and Region (% of adults), 2003 Light Users Table 23: Penetration of Light Users of Fruit and Vegetable Juice by Sex, Age, Social Grade and Region (% of adults), 2003 7. Current Issues CORPORATE ACTIVITY New Brands and Campaigns Fruit Juice Health and Energy Drinks Fruit Drinks Company Changes Crystal Crashes HEALTH ISSUES Five-a-Day Message Spreading Red Bull Concerns Soft Drinks Ban? 8. The Global Market OVERVIEW THE US 9. Forecasts INTRODUCTION The Economy Gross Domestic Product Table 24: Forecast UK Gross Domestic Product in Real Terms (%), 2004-2008 Inflation Table 25: Forecast UK Rate of Inflation (%), 2004-2008 FORECASTS 2004-2008 Table 26: The Forecast Total UK Fruit Juices and Health Drinks Market by Sector by Value (£m at rsp), 2004-2008 Fruit Juice Health Drinks Fruit Drinks FUTURE TRENDS Demographics Product Development Competitor Forecasts 10. Company Profiles Britvic Soft Drinks Ltd Coca-Cola Enterprises UK Ltd Cott Beverages Ltd Gerber Foods Soft Drinks Ltd GlaxoSmithKline PLC Princes Ltd 11. Further Sources Associations Publications General Sources Government Publications Other Sources Bonnier Information Sources Understanding TGI Data Number, Profile, Penetration Social Grade Standard Region Key Note Research The Key Note Range of Reports AbstractThis Key Note Market Report on fruit juices and health drinks covers the market for fruit juice, health drinks and fruit drinks. In general, carbonates are excluded from this report, although drinks of this type can also be fruit-based. However, there is some overlap with the carbonates sector as health drinks, which might be carbonated and available in ready-to-drink formats of cordials, are included.In 2003, the total UK fruit juices and health drinks market was worth an estimated £2.19bn at retail selling prices (rsp), a rise of 6.6% on 2002. Fruit juice was the largest sector in 2003, accounting for 40.2% of the total market. Despite the relatively mature nature of the fruit juice sector, the market grew strongly in terms of both value and volume between 1999 and 2003. In addition, fruit juices, fruit drinks and health drinks recorded a high household penetration level. A number of factors contributed to this growth, including the increasing interest in health and diet, which is undoubtedly one of the main drivers. In general, fruit juices and health drinks are regarded as healthy choices, certainly in comparison to alternative soft drinks, such as carbonates. In addition, the strength of the economy and rising household disposable income levels have contributed to the growth of premium-priced products, such as freshly-squeezed juice. Manufacturers have launched innovative products, which are popular with consumers; for example, Sunny Delight proved to be one of the marketing phenomena of the past decade. Although sales of Sunny Delight eventually declined sharply as a result of concerns relating to the high sugar and low juice content of the drink, many consumers switched to more natural juice drinks rather than leaving the market altogether. In the health drinks sector, Red Bull has enjoyed astonishing success and, since its launch in 1995, has contributed to growing sales in this sector. Indeed, Red Bull is now the most significant brand in the health drinks sector in terms of value, ahead of Lucozade. Over the next 5 years, Key Note forecasts that the fruit juices and health drinks market will remain healthy, with sales growing by an average annual rate of just over 6%. Increasing concerns relating to health and diet will play a major role in the market, as consumers move away from products that are perceived as being unhealthy, such as carbonated soft drinks, towards more natural alternatives, such as fruit juices. In addition, growing awareness of the importance of the Government’s ‘five-a-day’ campaign to increase fruit and vegetable consumption will encourage new entrants into the market. In particular, younger consumers might regard fruit juice as a convenient way of boosting their consumption of fruit and vegetables.
The fruit juice sector will be boosted by growing demand for premium-priced
products, such as smoothies. In addition, heavy marketing expenditure and
the introduction of new products that are fortified with vitamins and other
additives should help to drive sales. In some European countries, drinks with
added vitamins A, C and E have proved very successful. Although this sector is
still in its infancy in the UK, it could show rapid growth over the next 5 years. |
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