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Recombinant Therapeutic Proteins: Delivering a $53 Billion Mature Market by 2010

Published by: Datamonitor

Published: May. 3, 2004 - 334 Pages


Table of Contents


TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY 4

Scope 4

Datamonitor’s insight into the therapeutic recombinant proteins market in 2004 5

The recombinant protein market will continue to rely on blockbuster revenue, primarily derived from 16 brands. Between 2001 and 2003 blockbuster market share increased from 51.8% to 64.3% and is forecast to remain above 58% to 2010. Successful lifecycle management of these 16 core brands will be critical to continued market development 6

Hematology, diabetes and endocrinology and oncology will be the most valuable therapy areas for recombinant proteins over the forecast period. However; while the latter two therapy areas reflect strong opportunities for future investment, generating 44% of all pipeline products, novel products in hematology are few and far between 9

Erythropoietins, interferons and insulins will lead the market to 2010, accounting for 62% of sales in 2003 and 53% in 2010. However, the fastest-growing class will be fusion/protein inhibitors, with sales forecast to almost triple from 2004 to $6.1 billion in 2010, while their market share will double from 6% to 12%; 12

Despite 28 product approvals between 2004 and 2010, the rDNA protein pipeline value will not be more than $4.7 billion in 2010 and will not be sufficient to sustain current growth. The rDNA market will continue to be dependent on lifecycle management and market expansion strategies, employed to primarily support the growth of its blockbusters and protect key franchises from potential biogeneric threat and interplatform competition 14

CHAPTER 2 DYNAMICS OF THE RECOMBINANT THERAPEUTIC PROTEIN MARKET 23

Introduction 23

Securing sustainable growth: blending innovation and business development 23

Key recommendations to support innovation and business development 24

Historical development of the rDNA proteins business model 25

Phase 1: (1982-1991)-business generation 26

Phase 2: (1992-2001)-business expansion 28

Phase 3: (2002-today)-business maturation 29

Innovation evolution - from business generation to expansion and maturation 30

Return on innovation - current market formation 30

Waves of innovation - key market formation trends 36

Early innovation wave - business generation 40

Advanced innovation wave - business expansion 42

Early signs of business maturation 46

The new waves of innovation - sustaining growth to 2010 47

The anatomy of innovation, 2004-2010 51

Key preclinical development trends 52

Key early clinical development trends 59

Advanced stage pipeline development trends 64

Ready-to-market pipeline trends, 2004-2010 70

Business development trends 78

Market leaders will continue to rely on rDNA protein business 78

rDNA market’s core business will rely on 16 key brands 81

Biotech vs Pharma blockbuster revenue-market relies on biotech 84

Supporting the core business - focus on lifecycle management 86

Reformulation strategies - the role of inhalation and pegylation 86

Market expansion strategies 91

Factors impacting market growth - regulation, biogenerics, partnering, and competition 94

Changing regulatory frameworks - from CBER to CDER 94

The impact of biogenerics - key drivers and resistors 96

The role of alliance networks - higher returns or lower risk 100

Inter platform competition 102

CHAPTER 3 THE RDNA MARKET TO 2010: COMPANY, CLASS & THERAPY AREA DYNAMICS 111

The global rDNA market 111

Market size to 2010 111

Contribution of the rDNA proteins pipeline to market size 112

rDNA market segmentation to 2010 113

Market leaders - ten companies account for 84% of market 113

rDNA leading brands 116

rDNA class analysis - erythropoietins and interferons to dominate 118

Therapy area analysis - hematology, diabetes/endocrinology and oncology lead sales 147

CHAPTER 4 LEADING RDNA PLAYERS 158

Amgen 158

rDNA proteins and Amgen’s business model 158

Assessment of Amgen’s strategic position 160

Amgen’s rDNA proteins deals 166

Amgen’s rDNA proteins class focus 168

Amgen’s portfolio 169

Biogen-IDEC 190

rDNA proteins and Biogen-IDEC’s business model 190

Assessment of Biogen-IDEC’s strategic position 191

Biogen-IDEC’s rDNA protein class focus 194

Biogen-IDEC’s portfolio 195

Chiron 201

Chiron’s business model 201

Assessment of Chiron’s strategic position 203

Chiron’s rDNA proteins deals 205

Chiron’s rDNA protein class focus 207

Chiron’s portfolio 207

Genzyme 216

rDNA proteins and Genzyme’s business model 216

Assessment of Genzyme’s strategic position 217

Genzyme’s rDNA proteins alliances 219

Genzyme’s rDNA proteins class focus 220

Genzyme’s portfolio 221

Serono 233

rDNA proteins and Serono’s business model 233

Assessment of Serono’s strategic position 234

Serono’s rDNA proteins deals 236

Serono’s rDNA protein class focus 237

Serono’s portfolio 238

Aventis 249

rDNA proteins and Aventis’s business model 249

Assessment of Aventis’s strategic position 250

Aventis’s rDNA proteins deals 253

Aventis’s rDNA protein class focus 254

Aventis’s portfolio 255

Eli Lilly 265

rDNA proteins and Eli Lilly’s business model 265

Assessment of Eli Lilly’s strategic position 266

Eli Lilly’s rDNA proteins deals 268

Eli Lilly’s rDNA proteins class focus 269

Eli Lilly’s portfolio 269

Johnson & Johnson 279

rDNA proteins and Johnson & Johnson’s business model 279

Assessment of Johnson & Johnson’s strategic position 280

Johnson & Johnson’s rDNA proteins deals 282

Johnson & Johnson’s rDNA protein class focus 284

Novo Nordisk 292

rDNA proteins and Novo Nordisk’s business model 292

Assessment of Novo Nordisk’s strategic position 294

Novo Nordisk’s rDNA proteins alliances 296

Novo Nordisk’s rDNA proteins class focus 299

Novo Nordisk’s portfolio 300

Roche 314

rDNA proteins and Roche’s business model 314

Assessment of Roche’s strategic position 315

Roche’s rDNA proteins deals 317

Roche’s rDNA protein class focus 318

Roche’s portfolio 319

APPENDIX A 328

Contributing experts 328

Report methodology 328

APPENDIX B 329

About Datamonitor 329

About Datamonitor Healthcare 329

Datamonitor Healthcare’s research and analysis methodologies 330

Datamonitor Healthcare’s therapy area capabilities 330

About Disease analysis team 331

Key therapy team members 332

Disclaimer 334





Abstract

Introduction
The discovery and development of recombinant DNA technology formed the cornerstone of the modern medical biotechnology industry. With a market valued at almost $32 billion in 2003, the changing dynamics of the recombinant therapeutic proteins market will have a significant impact on numerous companies and therapy areas. This analysis seeks to identify and evaluate the key market dynamics to 2010.

Scope
Reviews the industry’s current R&D pipeline and recent business model evolution, and deal activity of leading biotech and pharmaceutical companies

Phase-to-phase analysis calculates the return of the sector’s current pipeline of 104 recombinant products to 2010

Market segmentation and forecasting by leading players, key protein classes, top-selling brands and therapeutic foci reveal key revenue trends to 2010

Report Highlights
Despite an increasing interest in protein inhibitors, fusion proteins and tissue growth factors, innovation-driven income will not be sufficient to drive market growth, as the sector’s drug pipeline, with 28 new approvals in the next six years, will account for just 9% of the market in 2010.

The recombinant protein market will continue to rely on blockbuster revenue derived from 16 brands. Between 2001 and 2003 blockbuster market share increased from 51.8% to 64.3% and is forecast to remain above 58% to 2010. Successful lifecycle management of these 16 core brands will be critical to continued market development.

Hematology, diabetes and endocrinology and oncology will be the most valuable therapy areas for recombinant proteins over the forecast period. However; while the latter two therapy areas reflect strong opportunities for future investment, generating 44% of all pipeline products, novel products in hematology are few and far between.

Reasons to Purchase
Examine the portfolios of 112 companies by probing Datamonitor’s interactive recombinant therapeutic proteins analysis and forecasting tool

Identify therapy area and class-based market opportunities and target product development and lifecycle management strategies accordingly

Assess current corporate strategies and evaluate partnering opportunities for new product development, reformulation or market expansion



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