Consumer Targeting in Alcoholic Drinks: Effective marketing and innovation strategies by gender, age, price and occasion
Topics: Marketing, Adults (18-55), Vodka & Gin, Tequila, Alcoholic Beverages, Beer, Wine, Functional Foods & Beverages, Low Calorie, Consumer Behavior, Women, Men, Food & Beverage
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Marketing Services in Russia
Topics: Marketing
Regions: Russia
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The CMO Role: Insights from Jeremy Burton, CMO of EMC
Topics: Marketing, Management, IT Administration
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Agile Marketing: Principles and Practices
Topics: Marketing, CRM, Application Software
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WPP Plc (WPPGY) Profile & Outsourcing & Offshoring Industry Trends Analysis 2010
Topics: Marketing, Advertising, Advertising & Marketing Company Reports, Business Outsourcing, W - Reports
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Social Media and e-Communication within the Pharmaceutical Industry - Understanding the Future of Direct-to-Consumer Marketing
Topics: Marketing, General Pharmaceuticals, Social Networking
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Inside the Market Research Industry
Topics: Marketing, Market Research, Market Research
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Driving Positive WOM Among Cell Phone Customers
Topics: Marketing, Cell Phones
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Getting Mom to the Movies
Topics: Marketing, Movies & Film, Women, IPTV
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Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile
Topics: Marketing, Beer, Beverages Company Reports
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CMO Advisory Best Practices Series: Talent Management in the Marketing Function
Topics: Marketing, Employment Agencies, Training
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Developing a Marketing Plan: The Elements of a Strategic Marketing Plan
Topics: Strategic Planning, Marketing, Printers & Copiers, IT Services
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Telemarketing
Topics: Marketing, CRM
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2010 Worldwide Marketing Consulting Services Industry Report
Topics: Marketing
Regions: Global
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Board Meeting Minutes: May 26, 2010, CMO Advisory Marketing Leadership Board
Topics: Marketing
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IDC Sales Leadership Board Meeting Notes: May 25 and 26, 2010
Topics: Marketing
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The Survey of College Marketing Programs, 2010
Topics: Marketing, Colleges & Universities
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Driving Positive WOM for Among Compact Digital Camera
Topics: Marketing, Digital Cameras
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Driving Positive Word of Mouth - Among Banking Customers
Topics: Marketing, Banking
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Youth Mobile Trends China 2010
Topics: Marketing, Market Research, Mobile Computing & Portables, Technology, Entertainment, Demographics, Cell Phones
Regions: China
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Mobile Marketing: The Series
Topics: Marketing, Internet Advertising, Messaging, Cell Phones
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Mobile Marketing: Understanding Ad Networks
Topics: Marketing, Cell Phones
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Cerulli Edge - U.S. Edition Topic: Post-Crisis Marketing (Jun 2010)
Topics: Marketing, Mutual Funds, Investment Banking & Venture Capital
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How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Social Networks
Topics: Marketing, Communities, Social Networking
Regions: United States
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Youth Mobile Trends Indonesia 2010
Topics: Marketing, Market Research, Mobile Computing & Portables, Technology, Entertainment, Demographics, Cell Phones
Regions: Indonesia
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Consumer Marketing 2010
Topics: Direct Marketing, Events, Marketing, Internet Advertising, Public Relations, Technology, Email Marketing, Yellow Pages
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2010 U.S. Marketing Consulting Services Industry Report
Topics: Marketing
Regions: United States
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IDC Sales Leadership Board Meeting Notes: February 10 and 11, 2010
Topics: Marketing
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Realizing the Mobile Marketing Opportunity: Strategies and Technologies - Europe
Topics: Marketing, Internet Advertising, Smart Phone, Mobile Computing & Portables, Messaging
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Realizing the Mobile Marketing Opportunity: Strategies and Technologies - US
Topics: Marketing, Internet Advertising, Smart Phone, Messaging
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Dabur Vatika Case Study: leveraging natural positioning to create differentiation in the Indian hair care market
Topics: Marketing, D - Reports, Consumer Goods & Retailing Company Reports, Cosmetics & Personal Care Company Reports, Hair Care
Regions: India
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Shiseido Tsubaki Case Study: Breaking into the luxury hair care market with an effective marketing strategy
Topics: Marketing, S - Reports, Cosmetics & Personal Care Company Reports, Hair Care
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Cillit Bang Case Study: harnessing the power of a simplified, clear advertising approach
Topics: Marketing, Consumer Goods & Retailing Company Reports, Household Products
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MediaFinder Subscriber Search Service
Topics: Marketing, Advertising, Market Research
Regions: United States
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Driving Brand Loyalty in Food and Drinks: Strategies to improve customer retention through consumer engagement
Topics: Marketing, General Beverages, General Food, Consumer Behavior, Web 2.0, Consumer Loyalty
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Snapshots Denmark Advertising 2009
Topics: Marketing, Internet Advertising, Advertising
Regions: Denmark
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IDC Sales Leadership Board Meeting Notes: October 14 and 15, 2009
Topics: Marketing, CRM
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Board Meeting Minutes: October 2009 Marketing Operations Leadership Board
Topics: Marketing, Internet Advertising
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Market Trends Service (Basic)
Topics: Marketing, Market Research, Software & Services
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Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
Topics: Branding, Marketing, Milk and Dairy, Juices, Food Company Reports
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Marketing Investment Planner 2010: Benchmarks, Key Performance Indicators, and CMO Priorities
Topics: Marketing, CRM
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2010 U.S. Telemarketing Services Industry Report
Topics: Marketing, CRM
Regions: United States
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Who's Charging What
Topics: Direct Marketing, Marketing
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New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos
Topics: Marketing, Healthcare
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Ariel Excel Gel Case Study: pairing green credentials with value for money to gain a stronger emotional connection with consumers in household goods
Topics: Marketing, A - Reports, Household Products, Consumer Goods
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CMO Advisory Best Practices Series: Sales Enablement - Marketing Content and Asset Management
Topics: Marketing, IT Administration
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The State of the Art in Sales Enablement: An Intensive Study of Current Practices
Topics: Marketing, CRM
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Hispanic Marketing: Addressing Acculturation
Topics: Marketing, Hispanic Market
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2009 Worldwide Marketing Consulting Services Industry Report
Topics: Marketing
Regions: Global
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Mobile Marketing & Advertising 2009: Challenges and Opportunities
Topics: Marketing, Messaging, Cell Phones
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