Gaining Share through Scale and Brand Equity in Baby Food
Topics: Branding, Baby Food, Brands
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Plunkett's Advertising & Branding Industry Trends & Statistics 2011 (Summary): A Summary of Plunkett's Advertising & Branding Industry Almanac 2010
Topics: Branding, Advertising, Advertising & Marketing Company Reports
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Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice
Topics: Branding, Consumer Goods Manufacturing
Regions: India
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The Global Rise of Social Networks: Brave New World or the Same Old Thing?
Topics: Branding, Communities, Social Networking
Regions: Global
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Environmental Choices™ section report 3.h: Branding of Climate Change
Topics: Branding, Advertising, Conservation, Environment
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The Korean Advertising Yearbook - Part 1: Advertising Market Overview
Topics: Branding, Marketing, Advertising
Regions: South Korea
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OverPowering Common Brand Problems - Whitepaper
Topics: Branding
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2009/2010 U.S. Online Consumer Behavior Survey Analysis: Online Advertising and Brand Profiles
Topics: Branding, Internet Advertising
Regions: United States
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Premiumization Strategies in Alcoholic Drinks: Innovating to drive value through brand and product enhancement
Topics: Branding, Vodka & Gin, Tequila, Alcoholic Beverages, Beer, Bars & Taverns
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China Advertising Industry Report, 2009-2010
Topics: Branding, Internet Advertising, Print Advertising, Television Advertising
Regions: China
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Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
Topics: Branding, Marketing, Milk and Dairy, Juices, Food Company Reports
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Color Consistency in Branding
Topics: Branding, Printers & Copiers
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Retro Snack Brands case study: capitalizing on the consumer desire for nostalgia
Topics: Branding, Food Company Reports, Confectionery, Snack Foods
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Private Label Shopping Trends in Personal & Household Care
Topics: Branding, Cosmetics & Personal Care, General Cosmetics & Personal Care, Private Label, Household Products, Consumer Goods, General Product Consumption
Regions: China, India, Russia, United States, Asia, Europe, Brazil
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Private Labeling = Profit Labeling? Private Labeling in the North American Automotive Aftermarket
Topics: Branding, Maintenance, Parts & Suppliers, Automotive Aftermarket
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Promoting Brand Simplicity in Food and Drinks: Reducing product claims, brand dilution and private label threat
Topics: Branding, General Beverages, Beverage Packaging, Food Packaging, General Food, Brands, Private Label
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Effective Drug Life Cycle Management: The Crucial Interaction Between Brand Life Span and Market Life Cycle
Topics: Branding, Manufacturing, Packaging & Detailing
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On-Trend' Innovation & Marketing Concepts: The Convenience Mega-Trend
Topics: Branding, Marketing, Lifestyle, General Retailing
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Feel Good Drinks case study: successfully developing a 'feel-good' brand ethos
Topics: Branding, Beverages Company Reports, Soft Drinks, F - Reports
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Brand protection services
Topics: Branding, ISPs
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On-Trend' Innovation & Marketing Concepts: The Individualism Mega-Trend
Topics: Branding, Marketing, Consumer Goods & Retailing, Trends
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On-Trend' Innovation & Marketing Concepts: The Sensory Mega-Trend
Topics: Branding, Marketing, Lifestyle, General Retailing
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Burt's Bees case study: retaining brand values in natural personal care following acquisition
Topics: Branding, B - Reports, Cosmetics & Personal Care
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Brand Metrics: Consumer Awareness of and Attitudes towards Brands in UK Financial Services
Topics: Branding, Financial, Financial Services
Regions: United Kingdom
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Nudie case study: utilizing grassroots marketing to help build a brand
Topics: Branding, Marketing, Beverages Company Reports, Juices
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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5
Topics: Branding, IT Services, Telecommunications
Regions: United States
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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5
Topics: Branding, Small & Medium Business (SMB), IT Services, Telecommunications
Regions: United States
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Starbucks case study: strategies for enhancing packaged coffee sales
Topics: Branding, Coffee & Tea, S - Reports, Retailing Company Reports
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Nespresso case study: lifestyle branding in coffee
Topics: Branding, Coffee & Tea, N - Reports
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The Multinational Mind: Exploring Brand Preferences Among Big-Big Companies
Topics: Branding, Management
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Kids' Nutritional Dairy: 10 Key Case Studies
Topics: Branding, Children, Dairy Products
Regions: United States, Asia, Europe, Global
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Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5
Topics: Branding, IT Services
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Brand Spankin' News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5
Topics: Branding, Telecommunications
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The Future Of Broadband: Branding
Topics: Branding, Broadband & High-Speed, Telecommunications & Wireless, Broadband
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Brand Advocates
Topics: Branding, Internet Advertising, Communities
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The New Persuaders: Brand Advertising Is the Next Big Online Thing
Topics: Branding, Internet Advertising
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Delivering Maximum Brand Impact Via Pharmaceutical Market Analytics
Topics: Branding, General Pharmaceuticals, Research & Development
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Chinese Consumers' Mobile Phone Brand Image Awareness, 2007
Topics: Branding, Cell Phones
Regions: China
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Chinese Consumers' Mobile Phone Brand Status Awareness, 2007
Topics: Branding, Cell Phones
Regions: China
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Mega-Trend 10 Men
Topics: Branding, Marketing, Advertising, Men, Trends
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Vehicle Modification Enthusiasts' Aftermarket Product Preferences
Topics: Branding, Parts & Suppliers
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2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels
Topics: Branding, Peripherals, Computer Hardware & Networking
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Brand & Package Likeability
Topics: Branding, Market Research, Consumer Goods
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Co-branded Cards in Europe and the US 2006
Topics: Branding, Credit Cards
Regions: United States, Europe
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Brand Building in the U.S. Pet Products Market
Topics: Branding, Pet Grooming Products, Pet Food
Regions: United States
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Netpop | Portraits: Impact on the Modern Market
Topics: Branding, Advertising, Communities, Broadband & High-Speed
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The Global Branding Report: 2007 Edition
Topics: Branding, Marketing, Advertising, General Apparel, Apparel Retailing
Regions: Global
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Branding and Marketing Whole and Natural Food to 2012
Topics: Branding, Health & Natural Foods
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Search Marketing and Branding
Topics: Branding, Internet Advertising, Email Marketing, Search Engine Marketing
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Customer Loyalty and Satisfaction: Creating a Branded Customer Experience
Topics: Branding, Advertising, Healthcare, Consumer Loyalty
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