Databook Q1 2014: Social Media Advertising Spend - China

Socintel360 - June 22, 2014 - 137 Pages - SKU: SOI5294376
Countries covered: China

Databook Q1 2014: Social Media Advertising Spend in China

Summary

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.3% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 43.4%. This growth is expected to continue in 2014 with brands expected to spend US$1.8 billion, representing an increase of 43.4% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 38.1% to reach US$6.6 billion in 2018, accounting for 17.5% of the online advertising spend.

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