Nestle's Effectiveness of Digital and Social Media Marketing Strategies and Innovations

Summary

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, the company is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. The company’s strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.

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