Social Media and Augmented Reality Based Marketing Strategies and Innovations, H1 2014

Summary

Augmented Reality has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using augmented reality with social media to engage consumers and increase effectiveness of the campaign. Augmented Reality has moved ahead of brand building initiatives and started making inroads into sales and commerce as well, significantly boosting value proposition for marketers. Consequently, investment on Augmented Reality campaigns has been increasing and Socintel360’s survey indicates that this trend is expected to continue over the ... read the full abstract




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