2020 Foresight: Retail Banking and Social Media – Do the Ends Justify the Expense?

Synopsis

The report provides in-depth market analysis, information and insights on social media marketing in retail banking industry:
  • It provides a global snapshot of trends in the use of social media as a marketing tool by retail banks across the world.
  • It details leading social media sites across key emerging and developed markets, and strategies adopted by retail banks to engage customers on these sites.
  • It analyzes social media marketing issues and challenges for retail banks.
  • It analyzes industry best practices to streamline operations and improve ... read the full abstract




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