India – A Billion Strong MarketZinnov Management Consulting Private Ltd. - July 5, 2013 - 81 Pages - SKU: ZNVC5072652 |
Countries covered: India
Zinnov Point of View (Executive Summary)
India’s population of 1.22 billion, 2nd largest in the world, represents a strong domestic market. Rising middle class population expected to reach 267 Million by 2015-16. Consumption pattern is expected to shift from food items to discretionary spending.
Indian domestic IT consumption is increasing with Government and Enterprise demands. In the enterprise space, India is home to 48.8 million SMBs and 5 thousand large enterprises. IT penetration in SMBs is significantly below the global standards, whilst there is huge potential for companies to service the SME market owing to increasing need for efficiency ... read the full abstract
Zinnov Point of View (Executive Summary)
India’s population of 1.22 billion, 2nd largest in the world, represents a strong domestic market. Rising middle class population expected to reach 267 Million by 2015-16. Consumption pattern is expected to shift from food items to discretionary spending.
Indian domestic IT consumption is increasing with Government and Enterprise demands. In the enterprise space, India is home to 48.8 million SMBs and 5 thousand large enterprises. IT penetration in SMBs is significantly below the global standards, whilst there is huge potential for companies to service the SME market owing to increasing need for efficiency ... read the full abstract
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