The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

Euromonitor International's SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry? global briefing offers an insight into to the size and shape of the Travel and Tourism ... read the full abstract




More Online Travel reports by Euromonitor International

Online Travel Sales To Country Residents in Vietnam by Euromonitor International
Online Travel Sales To Country Residents in VietnamOnline travel sales to country residents witnessed the strong value growth of 34% in 2013, which was much ...
Online Travel Sales To Country Residents in Thailand by Euromonitor International
Online Travel Sales To Country Residents in ThailandThe overall performance of online travel sales to Thai residents recorded outstanding current value growth in 2013 of ...
Online Travel Sales To Country Residents in the Philippines by Euromonitor International
Online Travel Sales To Country Residents in the PhilippinesOnline travel sales to country residents registered robust value growth of 22% in 2013. Travel accommodation online ...
Online Travel Sales To Country Residents in the Czech Republic by Euromonitor International
Online Travel Sales To Country Residents in the Czech RepublicOnline travel sales to country residents recorded a positive performance in 2013 growing by 16% in ...
See all reports like this >>

Since 1998, MarketResearch.com has provided companies with the business intelligence and research they need to make informed decisions.

We provide information on products, trends, regions, demographics, industries and companies from our collection of over 700 research publishers and 400,000 research reports.

About Us
 

SELECT A LICENSE

    Online Download  USD 2,000  
    Global Site License  USD 6,000  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!