The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

Euromonitor International's SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry? global briefing offers an insight into to the size and shape of the Travel and Tourism ... read the full abstract

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