License type:
Online Download      USD 2,000
Global Site License      USD 6,000
The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

Euromonitor International's SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry? global briefing offers an insight into to the size and shape of the Travel and Tourism ... read the full abstract




More Online Travel reports by Euromonitor International

Online Travel Sales To Country Residents - Bulgaria by Euromonitor International
Online Travel Sales To Country Residents in BulgariaOnline travel sales to country residents in Bulgaria remain limited mainly to booking aeroplane tickets. All airlines operating ...
Online Travel Sales To Country Residents - Canada by Euromonitor International
Online Travel Sales To Country Residents in CanadaOnline travel sales to Canadian residents in 2013 continued to post strong double-digit growth, driven by the rapid ...
Travel and Tourism - Rwanda by Euromonitor International
Travel and Tourism in RwandaRwanda’s travel and tourism industry witnessed unprecedented growth over the last two years of the review period and remained buoyant throughout ...
Game-Changing Technology Key to Capturing the New Online Travel Consumer by Euromonitor International
Game-Changing Technology Key to Capturing the New Online Travel ConsumerOnline travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time ...
See all reports like this >>

Since 1998, MarketResearch.com has provided companies with the business intelligence and research they need to make informed decisions.

We provide information on products, trends, regions, demographics, industries and companies from our collection of over 700 research publishers and 400,000 research reports.

About Us
 
US: 800.298.5699
Int'l: +1.240.747.3093
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!