The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

Euromonitor International's SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry? global briefing offers an insight into to the size and shape of the Travel and Tourism ... read the full abstract




More Online Travel reports by Euromonitor International

Online Travel Sales To Residents in Thailand by Euromonitor International
Online Travel Sales To Residents in ThailandOnline travel sales to residents saw faster current value growth in 2015 compared with 2014, due to the increase ...
Online Travel Sales To Residents in the Philippines by Euromonitor International
Online Travel Sales To Residents in the PhilippinesOnline travel sales to country residents increased by 17% in current value terms in 2015. Direct online sales ...
Online Travel Sales To Residents in Hong Kong, China by Euromonitor International
Online Travel Sales To Residents in Hong Kong, ChinaOnline sales to residents registered current value growth of 28% in 2015 thanks to the strong performance ...
Online Travel Sales To Residents in Vietnam by Euromonitor International
Online Travel Sales To Residents in VietnamOnline travel sales to residents continued to have a good year, with a double-digit current value growth rate of ...
See all reports like this >>

Since 1998, MarketResearch.com has provided companies with the business intelligence and research they need to make informed decisions.

We provide information on products, trends, regions, demographics, industries and companies from our collection of over 700 research publishers and 400,000 research reports.

About Us
 

SELECT A LICENSE

 
US: 800.298.5699
Int'l: +1.240.747.3093
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!