As the global financial crisis continues to squeeze consumer spending, retailers are facing tougher market conditions and more competition for sales. Emerging markets, whilst providing a positive long-term outlook, are currently not mature enough to offset the slump in developed markets. Such a climate, rather than leading to a waiting game, is actually driving innovation, as retailers look to make the most of digital technology and differentiate themselves from the competition.

Euromonitor International's New Concepts in Retailing: How the Recession is Boosting Innovation global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their ... read the full abstract




More General Retailing reports by Euromonitor International

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