10 Global Consumer Trends for the Next Five Years

Euromonitor International - November 21, 2012 - 90 Pages - SKU: EP4920696
Countries covered: Global

Today’s consumers are value-conscious, interactive, multicultural, health-driven, socially responsible and always connected. In developed markets, conspicuous consumption is out, with personal appearance and wellbeing taking priority over the accumulation of material possessions. Following on from “10 Global Macro Trends for the Next Five Years”, this new global report discusses how the latest consumer trends will shape demand and impact marketing strategies going forward.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of ... read the full abstract




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