No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is ... read the full abstract




More Wireless reports by Mind Commerce Publishing

Mobile Payment Solutions: User Interfaces, Mobile Wallets and Banking 2015 - 2020 by Mind Commerce Publishing
Mobile Payment Solutions: User Interfaces, Mobile Wallets and Banking 2015 - 2020 The market acceptance for mobile payment is growing rapidly across the world. ...
Connected Vehicles: Market and Forecast for LTE and Telematics Applications 2015 - 2020 by Mind Commerce Publishing
Connected Vehicles: Market and Forecast for LTE and Telematics Applications 2015 - 2020 Connected vehicles represent one of the most important innovation areas for LTE ...
The Changing Landscape of Operational Support Systems (OSS): Technologies, Solutions, and Organizational Impacts by Mind Commerce Publishing
The Changing Landscape of Operational Support Systems (OSS): Technologies, Solutions, and Organizational Impacts Operational Support Systems (OSS) are the essential set of tools required for ...
Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities by Mind Commerce Publishing
Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities The evolution of wireless communications, driven largely by the mobile cellular industry, ...
See all reports like this >>

Since 1998, MarketResearch.com has provided companies with the business intelligence and research they need to make informed decisions.

We provide information on products, trends, regions, demographics, industries and companies from our collection of over 700 research publishers and 400,000 research reports.

About Us
 

SELECT A LICENSE

    Online Download  USD 1,995  
    Global Site License  USD 4,995  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!