No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is ... read the full abstract




More Wireless reports by Mind Commerce Publishing

Gamification Companies, Solutions, Market Outlook and Forecasts 2015 - 2020 by Mind Commerce Publishing
Gamification Companies, Solutions, Market Outlook and Forecasts 2015 - 2020 The goal of Gamification is to maximum user brand/product engagement through facilitation of entertainment in ...
Public Safety LTE: A Global Assessment of Market Size, Technology, Vendor Trends and Spectrum Allocation 2015 - 2020 by Mind Commerce Publishing
Public Safety LTE: A Global Assessment of Market Size, Technology, Vendor Trends and Spectrum Allocation 2015 - 2020 Considered as the de-facto standard for Public ...
Connected Home and IoT: Market Opportunities and Forecasts 2015 - 2020 by Mind Commerce Publishing
Connected Home and IoT: Market Opportunities and Forecasts 2015 - 2020 Connected Home is an extension of home automation and operators in conjunction with the ...
Market Opportunities for Global Wireless Carriers in Smart Cities, Homes, and Solutions Bundle by Mind Commerce Publishing
Market Opportunities for Global Wireless Carriers in Smart Cities, Homes, and Solutions Bundle Smart Cities are much more than just an effort by sovereign nations ...
See all reports like this >>

Since 1998, MarketResearch.com has provided companies with the business intelligence and research they need to make informed decisions.

We provide information on products, trends, regions, demographics, industries and companies from our collection of over 700 research publishers and 400,000 research reports.

About Us
 

SELECT A LICENSE

    Online Download  USD 1,995  
    Global Site License  USD 4,995  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!