The Future of Heart Health Food and Drinks

Business Insights - November 21, 2011 - 90 Pages - SKU: RET4893413
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Cardiovascular disorders such as elevated blood cholesterol levels, hypertension, and impaired blood circulation represent a major public health issue and are the number one cause of mortality globally. The WHO estimates that 29% of all global deaths in 2004 were due to cardiovascular diseases. This report examines the emerging market for food and drink products that target heart health.

Features and benefits
  • Examine market data illustrating the size of the heart health products market.
  • Utilize product launch analysis to assess the potential of individual product categories for future innovation.
  • Use clinical trials analysis to identify the ingredients being used to target ... read the full abstract

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