Lightweight Packaging

As more consumers focus on “green” packaging as part of their purchasing decisions, food and beverage companies continue to work on sustainable packaging centered on using less materials and increasing the amount of recycled content. A major new study has found that lightweight packaging can unlock significant cost savings, while retaining brand appeal. Light weighting can benefit both major brand and high-volume stock containers. Many consumers struggle to tell the difference between filled lightweight bottles and their heavier counterparts. Studies show that consumers take a positive view of light weighting when the environmental advantages are highlighted.

It has been proved that ... read the full abstract