Consumer Food Gifting in the U.S., 3rd Edition

Packaged Facts - October 11, 2012 - 146 Pages - SKU: LA4888094
Countries covered: United States

Consumer Food Gifting in the U.S., 3rd Edition

 
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Fueled by upper-income household spending trends, the consumer food gifting market is on firmer ground, buoyed by continued product innovation and usage occasion expansion: Packaged Facts’ Food Gifting in the U.S. forecasts U.S. consumer food gifting sales to reach $11.15 billion in 2012, up 2.5% from 2011. Despite this positive news, we see a plethora of untapped opportunity. While purchase frequency has trended upward during 2012-2012, it remains modest. To expand purchase frequency, we believe the industry can do more to ensure that food gifts are priced at tiers that allow for expanded lower-income market participation. We also identify a ... read the full abstract




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