Small Cars - US - September 2012

Mintel International Group Ltd. - September 1, 2012 - 126 Pages - SKU: GN4881931
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Countries covered: United States

This report explores the small car market in the U.S. It provides insight into the external and internal factors affecting unit sales and what they mean for future sales, marketing and promotional campaigns, and industry innovations. It provides an in-depth examination of the small car market for automakers, dealerships, and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition.

Segmentation data and analysis covers three segments: Upper Tier, Lower Tier and Specialty Tier vehicles.

The Upper Tier segment represents the biggest segment in unit sales, however greater growth is shown in the ... read the full abstract




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