China Chain Store Retailing: Books

Chain operation has become a popular term in China's book industry in recent years. Investment entities of different ownership structures, different sizes and different properties have participated in chain operations in the book industry, ever since it emerged nationwide in the 1990s. Chain bookstores have sprung up in many cities throughout the country.

In 2002, there were 71,824 book distribution points nationwide. The total number of employees in China’s book distribution industry was 248,595. Xinhua Bookstores, for instance, had a total of 151,510 employees, an increase of 1,672 people over the preceding year. Among the bookstore’s staff more...

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