Employment Advertising Online

Borrell Associates Inc. - January 1, 2004 - 36 Pages - SKU: BAI1069113
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The rapid and unprecedented decline in newspapers’ share of recruitment spending can be attributed primarily to the emergence of Internet-based services and applications that offer employers and job seekers new and attractive alternatives to traditional recruitment media. The looming question is whether the “disruptive technology” of the Internet will eventually overwhelm recruitment advertising revenues for newspapers if they don’t embrace and master the new ... read the full abstract

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