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Tomorrow’s Clothing Retail: Sectors, Markets And Routes - Forecasts To 2016

just-style
June 1, 2010
56 Pages - SKU: JS2718050

Abstract Table of Contents Search inside this report Related Reports

Following on from just-style's recent report predicting tomorrow's apparel manufacturing industry, this sister title looks at tomorrow's clothing retail market. This think-piece report is about the whole of clothing retail, now and in the future. It is an analysis of where the consumers' money will be spent. Accordingly, it has been split into broad price, merchandise and geography segments. These are:

Price (luxury; mass; value).
Merchandise (women’s outerwear; women’s underwear; menswear; childrenswear; accessories).
Regional geography (North America; Western Europe; Japan; Middle East; BRICs).

The main question that the report poses is whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands, in what is now a differently constructed business and political world.

Extract: Retailers’ behaviours have been erratic, not to say schizophrenic since October 2008. In turn, we witnessed:

an immediate reaction to dramatic falls in demand by a wave of offers;
a realisation that SS09 would be heavily overstocked;
a savage reduction in purchases for AW09;
a ‘play it safe’ merchandise choice approach to SS10;
for AW10 some have prepared for recovery; others have banked on double dip recession.

In this situation, the report considers four future drivers of the industry.

Following Chapter 1's Executive summary, Chapter 2 Introduction describes how the report will address the main question posed - whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands.

It answers the question by providing:

the nature of the luxury, mass and value markets in Chapter 3, with the use of price-fashion matrices;
the economics of the apparel market in Chapter 4, with the use of luxury, mass and value cost structures;
the segments of the apparel market in Chapter 5, with the use of merchandise categories, fashionability and price points;
a forecast of future hotspots by merchandise categories, fashionability, price points and regions in Chapter 11. Here, this chapter provides historic and forecasted % share of the global clothing retail market by clothing segment and price point.

This report provides an essential insight into how the recent downturn has left the world clothing retail industry, its effects and where the industry will likely head out to 2016.

Chapter 1 Executive summary: Report scope; Luxury, mass market and value: An explanation and market shares; The current apparel market; Hotspots
Chapter 2 Introduction
Chapter 3 Luxury, mass market and value: an explanation: A very subjective market segmentation; Valuing the price-fashion matrix
Chapter 4 The economics of the apparel market: Margins; Costs; Profits
Chapter 5 Segmenting the apparel market by value: Overall segmentation by merchandise category; Segmentation by fashionability within merchandise category; Segmentation by price, within fashionability, within merchandise category
Chapter 6 The future clothing hypothesis: The veracity and robustness of economic forecasts; The depth of the problem; The effect on labour in developing countries; The plus side: Online sales are growing
Chapter 7 Polarisation between the luxury, mass-market and value segments: The current situation; The fickle versus the loyal customer; Increased choice on the High Street; E-commerce and ‘shopping around’; Increased fashion sense together with price deflation as parallel trends; Conclusion: Which segment is the winner in polarisation
Chapter 8 Online retailing in the UK: Which is the winning segment?: Introduction; The online value segment; The online mass-market segment; The online luxury segment; Conclusion: Which segment is the winner online?
Chapter 9 Green, ethical and sustainable issues for both the retailer and the clothing supplier: Can green be profitable?; The green position in the UK market in the value segment; The green position in the UK market in the ‘mass’ segment; The green position in the UK market in the luxury segment; Conclusion: Which segment is the winner on green?
Chapter 10 Supply chain influences on the consumer: Nature of the apparel industry supply chain; Supply chain nomenclature; Traditional collections (luxury, mass market and value); Fast fashion (some mass market and some budget); The consumers’ reaction
Chapter 11 The future of clothing retail: Historic, current and forecast percentage share by price level, all merchandise segments; Historic, current and forecast percentage share by price level, women’s outerwear; Historic, current and forecast percentage share by price level, women’s underwear; Historic, current and forecast percentage share by price level, menswear; Historic, current and forecast percentage share by price level, childrenswear; Historic, current and forecast percentage share by price level, acessories
List of figures: Figure 1: The price-fashion matrix; Figure 2: The price-fashion segmentation model, valued with price points and value percentages; Figure 3: Where people buy their clothes online, June 2009; Figure 4: The supply chain; Figure 5: Traditional supply chain calendar; Figure 6: Fast fashion supply chain calendar
List of tables: Table 1: Profit and loss cost structures of clothing retail for luxury, mass and value segments; Table 2: Merchandise category shares of apparel and accessories, 2010 (%); Table 3: Merchandise category segments by fashionability; Table 4: Merchandise category segments by fashionability and price level, all segments; Table 5: Merchandise category segments by fashionability and price level, women’s outerwear; Table 6: Merchandise category segments by fashionability and price level, women’s underwear; Table 7: Merchandise category segments by fashionability and price level, menswear; Table 8: Merchandise category segments by fashionability and price level, childrenswear; Table 9: Merchandise category segments by fashionability and price level, accessories; Table 10: Percentage share of world clothing retail market by clothing price band, all segments, 2005-2016 (% and growth); Table 11: Percentage share of world clothing retail market by clothing price band, women's outerwear, 2005-2016 (% and growth); Table 12: Percentage share of world clothing retail market by clothing price band, women's underwear, 2005-2016 (% and growth); Table 13: Percentage share of world clothing retail market by clothing price band, menswear, 2005-2016 (% and growth); Table 14: Percentage share of world clothing retail market by clothing price band, childrenswear, 2005-2016 (% and growth); Table 15: Percentage share of world clothing retail market by clothing price band, accessories, 2005-2016 (% and growth)

Tomorrow’s Clothing Retail: Sectors, Markets And Routes - Forecasts To 2016

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