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Global Market Review Of Workwear - Forecasts To 2016

just-style
February 1, 2010
46 Pages - SKU: JS2605289

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Countries covered: Global

The corporatewear market can still be split into five segments. These are:

workwear;
careerwear;
corporate casualwear;
uniforms;
protective clothing.

The dividing lines between them are becoming ever more blurred. It is no longer possible to be categorical about where workwear ends and protectivewear begins. To most people a standard boilersuit made of poly/cotton is workwear. But if the fabric is impregnated with chemical dyes which make it reflect light, and it therefore becomes a high visibility boilersuit, has it transformed into protectivewear?

The industry has suffered from becoming ‘commoditised’, as a result of irrevocable and irreversible changes in the supply chain. Consequently the market has become fixated on price to its own detriment.

This latest edition of just-style's global workwear review discusses the state of the sector at the end of the last decade, analyses the market from 2004 to 2016, looks at how sellers reach buyers, analyses worldwide production and reflects on views from people in the industry.

Beginning with a 10-page Executive summary, this section wraps up the key findings from the report, then leads into Chapter 2 Introduction.

Chapter 3 Workwear at the end of the decade
Today, it is far more likely that retail sales of corporatewear will be of suits, jackets, skirts and trousers to both men and to women; in other words, careerwear. In the UK, for example, many accountants, estate agents, law firms, etc provide an allowance for employees to go and get ‘suited and booted’ from mass market retailers such as Marks & Spencer and Next.

The sale of workwear through retail is far harder to pin down. A self-employed builder might buy jeans and a fleece jacket for work. He can obtain these from almost any casualwear retail outlet, without there being any distinguishable ‘branding’ of the apparel as workwear. Or, he can buy CAT, Dr Martens, Dickies, Carhartt or another workwear ‘fashion’ brand.

Here, the reasons are given for why, at the end of the decade, the market has blurred, and why this is bad for the workwear business.

In Chapters 4-6, the value of the market is estimated for key dates, and broken down by major geographic regions. Forecasts are made for the overall consumption of workwear within corporatewear up to 2016. The forecasts are based on population, employment, and the number of workwear wearers. They are given in garment numbers and US dollar values.

Chapter 6 also contains the report's ""time lines"", showing year-on-year data trends from 2004 to 2016 representing regional market values and volumes.

Chapter 7 How sellers reach buyers in the workwear market, addresses the manner in which businesses reach their customers, and what drives the purchasing decision, with this having a big impact upon the choice of production source.

Chapter 8 Workwear manufacturing: regional production estimates, looks at where in the world these garments are - and will be - made, and estimates the production of workwear.

Finally, in Chapters 9-11, opinions are given by people in the industry on what will shape the specific strategies of companies in this embattled sector, and the author considers what will happen next in the apparently endless rounds of sector consolidation.

Chapter 1 Executive summary: The state of workwear at the end of the decade; Product definitions; Channels to market definitions; The market quantification methodology; The workwear market 2004; The workwear market 2008; The workwear market, 2009 and 2010; The workwear market, 2010-2016; How sellers reach buyers in the workwear market; Examples of how sellers reach buyers; Workwear manufacturing, regional production estimates; Industry views from people in the industry; Some specific strategies; The nth phase of consolidation
Chapter 2 Introduction: Clothing to wear at work; The contents of the report
Chapter 3 Workwear at the end of the decade: Product definitions; Channels to market definitions; Channel routes for sales of workwear; The market quantification methodology; Exchange rates
Chapter 4 The workwear market, 2004-2008: The workwear market 2004, world totals and developed world markets; The workwear market 2004, rest of the world totals and developing world markets; The workwear market 2008, world totals and developed world markets; The workwear market 2008, rest of the world totals and developing world markets
Chapter 5 The workwear market, 2009: The workwear market 2009, world totals and developed world markets; The workwear market 2009, rest of the world totals and developing world markets; The effect of the global downturn on 2009 estimates; The effect of the global downturn on the workwear market in 2010
Chapter 6 The workwear market, 2009-2016: The forecast scenario; The workwear market 2010, world totals and developed world markets; The workwear market 2010, rest of the world totals and developing world markets; The workwear market 2012, world totals and developed world markets; The workwear market 2012, rest of the world totals and developing world markets; The workwear market 2016, world totals and developed world markets; The workwear market 2016, rest of the world totals and developing world markets; The workwear market time lines, 2004 to 2016, world totals and developed world markets; The workwear market time lines, 2004 to 2016, rest of the world totals and developing world markets
Chapter 7 How sellers reach buyers in the workwear market: Channels of distribution to the workwear market; The image map of fabric decision flow; Direct sale to a garment maker; Sale to a wholesaler/importer; Sale to a workwear brand; Sale to a mail order catalogue; Sale to a managing agent; Sale to a garment rental company; Sale to an end user specifier; A simple conclusion to a complex decision process flow; Examples of how sellers reach buyers
Chapter 8 Workwear manufacturing: regional production estimates: Production around the world; Western Europe; North America; Eastern Europe; Indian Sub-continent; Southeast Asia; China; Russia and the Stans; Japan and Korea; Latin America; Africa and other countries; The value-added chain for a garment
Chapter 9 Views from people in the industry: The just-style interviews; Interview with Tom Roehricht, managing director, Sunlight Direct; Interview with Lotte Dobell, editor, Company Clothing magazine; Interview with David Hill, Richmond Consulting Ltd
Chapter 10 Some specific strategies: Strategies in context; Dominate the domestic market; Specialise by product; Specialise by industry sector; Build sales regionally or globally; Franchise or license the brand internationally; Concentrate entirely on a service model; Control manufacturing; Try every strategy; Stick to one strategy, but go nowhere
Chapter 11 The nth phase of consolidation
List of figures: Figure 1: Direct sale to a garment maker; Figure 2: Sale to a wholesaler/importer; Figure 3: Sale to a workwear brand; Figure 4: Sale to a mail order catalogue; Figure 5: Sale to a managing agent; Figure 6: Sale to a garment rental company; Figure 7: Sale to an end user specifier
List of tables: Table 1: Corporatewear product definitions; Table 2: Corporatewear channels to market; Table 3: Twenty five potential product/channel approaches; Table 4: Currency exchange rates, as of 30 October 2009; Table 5: The workwear market 2004, world totals and developed world markets (m people, m units, US$ and %); Table 6: The workwear market 2004, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 7: The workwear market 2008, world totals and developed world markets (m people, m units, US$ and %); Table 8: The workwear market 2008, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 9: The workwear market 2009, world totals and developed world markets (m people, m units, US$ and %); Table 10: The workwear market 2009, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 11: The workwear market 2010, world totals and developed world markets (m people, m units, US$ and %); Table 12: The workwear market 2010, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 13: The workwear market 2012, world totals and developed world markets (m people, m units, US$ and %); Table 14: The workwear market 2012, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 15: The workwear market 2016, world totals and developed world markets (m people, m units, US$ and %); Table 16: The workwear market 2016, rest of the world totals and developing world markets (m people, m units, US$ and %); Table 17: The workwear market 2004-2016, world totals and developed world markets; Table 18: The workwear market 2004-2016, rest of the world totals and developing world markets; Table 19: Estimates of world workwear production by region, 2009 (m units and %); Table 20: The value added chain, for a representative garment and in total

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Global Market Review Of Workwear - Forecasts To 2016

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