Global Market Review Of Performance Outdoor Apparel - Forecasts To 2016just-styleMay 31, 2011 51 Pages - SKU: JS6398577 |
| Countries covered: Global This latest report from just-style is a brand new review of the global performance outdoor apparel market. It focuses on the market, fabrics, trends and companies active in the major segments of this major clothing sector. Market overview Beginning with a market overview, the report defines what is performance outdoor apparel. Comparisons between performance outdoor apparel, performance sports apparel, and sportswear are provided, together with global market values of each, from 2004 to 2016. Regional market data is also provided for World, North America, Europe and Rest of world. The sports and recreational uses of performance outdoor apparel This chapter explores the various sports criteria and how performance outdoor apparel integrates within the overall apparel sector. Here, just-style ranks the most popular activities for outdoor performancewear worldwide. A matrix is provided that aligns apparel product categories with each sports/activity. Performance outdoor apparel product category percentage retail value and volume share estimates are provided. Outdoor apparel life cycles and performance characteristics Product life cycle theory is explored in this chapter and applied to performance outdoor apparel. Performance characteristics and innovations are discussed by activity type. Business approaches to ""cold, hot, wet and windy"" One way of looking at approaches to these product-related elements, is to consider the manner in which retailers and branded companies attempt to pre-guess the questions that consumers may ask about their outdoor performance apparel. In this chapter, just-style has reviewed a number of frequently asked questions and compiled them into a typical company marketing statement, using the question and answer format. Retailer and brand market positions in performance outdoor apparel This chapter discusses the market positioning of performance outdoor apparel including niche marketing. The niches identified and profiled include: at-home outdoors, cold, heat, wet, breathability, warmth, colour fastness, fibre characterisitics, and one all-purpose solutions. Companies profiled include Jack Wolfskin, Columbia, Helly Hansen and PrimaLoft, Patagonia, The North Face. The chapter also looks at brands, trademarks and intellectual property. Construction, fabrics, fibres and finishes A limited number of sewing construction elements feature again and again in the catalogues of all the best known performance outdoor apparel brands and retailers. These are all discussed and analysed in this chapter, with case studies and thoughts on general likely trends for the future. This chapter includes exclusive interviews with Howard, Merrell and Partners (who manage the public relations of Cordura for Invista), FiberVisions, The North Face, and Huntsman Textile Effects. Retail trends in performance outdoor apparel This chapter summarises some of the interesting areas of outdoor apparel retailing and includes an interview with Jack Wolfskin. The report offers conclusions on outdoor apparel retailing and brands' likely future. |
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