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Global Market Review of Lingerie and Intimate Apparel - Forecasts to 2016

just-style
January 1, 2010
65 Pages - SKU: JS2578501

Abstract Table of Contents Search inside this report Related Reports

Over the last decade, the lingerie product group has been one of the most fiercely contested areas of clothing, with a multitude of national and international brands competing with some big-hitting private-label retailers.

In this fourth-edition report analysing the product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that - post-recession - now needs to tune in with changing and future consumer wants.

Data includes bras' and briefs' market value, volume and % growth for the world total and by major region. This data is provided for 2004, 2008, 2009, 2010, 2012 and 2016. The market value data is also presented year-on-year from 2004 to 2016.

Following Chapters 1 and 2 (executive summary and introduction), the lingerie product sector in Chapter 3 is reviewed historically and in Chapter 4 it is defined in terms of product mix. The lingerie product category is quite diverse. This definition matters because of the polarisation of the market between desirable and aspirational bras, briefs and bodywear and the ‘everyday value’ (or cheap) end of the market, which is particularly prevalent in briefs sold in packs. The explanation of the report's quantitative methodology is contained in Chapter 5.

Chapters 6 through 9 look at the total global lingerie market, which just-style values for 2009 at US$28.99bn. The fundamental marketing issue in the lingerie business is no longer the battle for share that took place between US-based global brands, and retailers’ own-labels worldwide. The US brands have looked at this battle, and decided that in some parts of it, they no longer wish to fight. Consequently, the market has become very fragmented.

In Chapter 10, brands and their price points in the UK market are considered in depth, whilst continuing from market positioning, Chapter 11 addresses the major trends of the moment.

Chapter 12 looks at recent commercial events. In order to throw light on this, in Chapter 13 there is an in-depth interview with the managing editor of Underlines, a trade magazine, which in turn is followed by some reflections from lingerie retailers. The report closes with the author’s business comments on an interview conducted with the managing director of Triumph International, one of Europe’s largest brands.

Find out more: click on the Contents tab on this page to view a full table of contents for the report and click on the Sample tab to download a sample pdf file.

Chapter 1 Executive summary: Lingerie has a stylish and colourful history; Lingerie garment definitions; A woman's lingerie wardrobe; The lingerie market: history, 2004-2008; The lingerie market, 2009; The lingerie market, 2016; The price-fashion matrix; Industry trends; The credit crunch recession; just-style's view of the state of the industry
Chapter 2 Introduction: Bra wars; Report coverage
Chapter 3 A stylish and colourful history
Chapter 4 Lingerie garment definitions: The lingerie product category; Women's bras; Women's briefs; Women's teddies and bodys; Corsetry (including girdles and pantie-girdles); Styling considerations
Chapter 5 Research approach and methodology: A woman's lingerie wardrobe; Fashion and function; Values, volumes and exchange rates
Chapter 6 The lingerie market: history, 2004-2008: The lingerie market, 2004; The lingerie market, 2008
Chapter 7 The lingerie market, 2009: Current 2009 estimates; The lingerie market forecast for 2009, before the credit crunch effect
Chapter 8 The lingerie market: future forecasts, 2009-2016: The lingerie market, 2009; An economic forecasting question; The lingerie market, 2010; The lingerie market, 2012; The lingerie market, 2016
Chapter 9 The lingerie market timelines: Timeline for the lingerie market, total US dollar value; Timeline for the bra market, total US dollar value; Timeline for the briefs market, total US dollar value
Chapter 10 Brands and prices: a review of market positioning: Retail own-label, brands and anonymous lingerie; Product types; Comparative shop methodology; Price-fashion matrices; Stock density and presentation
Chapter 11 Industry trends: The need for change; Trends in lingerie theming; Trends in lingerie colours; Trends in lingerie fabrics; Trends in lingerie styling; UK analysis of the growth of shapewear
Chapter 12 Commercial activities and a commentary on the lingerie sector: A brief history of the recent past; The credit crunch and recession; Lingerie trade shows
Chapter 13 Interview with Underlines magazine
Chapter 14 An independent retailer perspective
Chapter 15 Lessons and cautionary tales from the experience of Triumph International
List of tables: Table 1: Exchange rates as at 15 November 2009; Table 2: The lingerie market (total world and by region), 2004 (US$bn, m units and unit price); Table 3: The lingerie market (total world and by region), 2008 (US$bn, m units and unit price); Table 4: The lingerie market (total world and by region), 2009 (US$bn, m units and unit price); Table 5: The lingerie market (total world and by region), 2010 (US$bn, m units and unit price); Table 6: The lingerie market (total world and by region), 2012 (US$bn, m units and unit price); Table 7: The lingerie market (total world and by region), 2016 (US$bn, m units and unit price); Table 8: The lingerie market (total world and by region), 2004-2016 (US$bn and % change); Table 9: The bra market (total world and by region), 2004-2016 (US$bn and % change); Table 10: The briefs market (total world and by region), 2004-2016 (US$bn and % change); Table 11: Price-fashion matrix for very low-price and low-priced products; Table 12: Price-fashion matrix for low-middle price and middle priced products; Table 13: Price-fashion matrix for high-middle price and better brands; Table 14: Price-fashion matrix for high price and top-end brands

Global Market Review of Lingerie and Intimate Apparel - Forecasts to 2016

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