The 2011 edition of just-style's denim and jeanswear report has been split into two volumes. This volume of the report considers manufacturing and retail trends from now until 2017.
Volume 1 addresses the jeans market in terms of data, offering forecasts for US dollar values, units and prices from 2005 to 2017.
In the apparel industry trends emerge and evolve over time, as distinct from fads, which are short-term and are driven by extraneous factors such as instant celebrity status and musical hotspots.
Consequently, this volume considers the trends over the period 2010 to 2017, that are likely to influence consumer demand from the supply chain forward first, and from the consumer perspective second.
Chapter 2 Fibres and construction looks at product development trends, and new fibre innovations.
Chapter 3 Weaving discusses three key issues: the price of cotton; the rise in wages in low-cost sewing countries; and the dramatic increase in sea freight costs. The chapter includes an exclusive interview with David Bardin, marketing manager, Tavex (Santista), a major denim weaving company.
Chapter 4 Jeans manufacturing. This chapter looks at Brazil and Colmbia as major manufacturing hotpsots, discusses the benefits of local facilities in manufacturing, cluster locations, tie-ups and partnerships, and manufacturing winners & losers.
Chapter 5 Denim jeans brands reviews the myriad number of brands and discusses aspects of design innovation.
Chapter 6 Jeans retailing discusses the argument that if jeans are to return to fashion in the sense of a wider range of styling and fabric offers, then it will have to come through a shake-up of the current retailing methods.
Within each chapter we consider:
geographic economic issues;
technology and innovation issues;
social and environmental issues.