New Fashion Retail Channels: How Consumers Will Be Buying Clothes - Forecasts To 2016
just-style
September 1, 2010 51 Pages - SKU: JS2826201
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The theme of this report is that the manner in which retailers sell fashion products to consumers is changing. It is changing at a faster pace than ever in its history. There has been as much change, as a result of the internet since 2000, as took place in organised retail distribution in the century that preceded it. Within the next ten years, the entire balance of the conventional structure of retail shops could be changed significantly. At just-style, we believe that this could be a seismic shift in the retailing of fashion products, not just a short-term blip.
If the clothing retail industry affects your business, this report is essential reading to understand how clothing retail has evolved, where things stand right now, and what the short-term future holds.
This report compares traditional channels of fashion retail distribution with future growth channels, including online and the impact social networking (or web 2.0) is having on the industry.
Insight includes estimates of channel share out to 2016 and estimates as to how much emerging channels will threaten the existing retail order.
The report provides:
- A roundup of traditional retail channels and their historic evolution
- A review of online, as a channel since 2000
- Analysis of web 2.0, social networking, young-adult fashion sites, retail's approach to web 2.0
- An evaulation of how channels have evolved from 2000 to 2010
- The USPs of emerging channels
- Thoughts on retailers' obsessions with multi-channel
- A comparison between multi- and cross-channel
- Thought on selling through social networking sites
- An evaluation of future channels, with forecasts out to 2016
- An argument for why emerging channels will threaten the existing retail order
- Data includes clothing retail values and % share split between traditional retail, markets, catalogue mail order, catalogue online, and web 2.0. Values are provided for 2007, 2010 and 2016.
Retail prices are split amongst these channels by major world region.
The report includes two interviews with leading online clothes exchange sites, exploring the connection between social and environmental concerns, and the manipulation of a social networking site to manage a commercial business.
Discover what potential emerging channels such as these hold:
- ‘pureplay’ online retail
- multi-channel retail
- cross-channel retail
- retail sold on social networking sites
- fashion exchange, swapping and ‘swishing’
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- Chapter 1 Executive summary
- Report theme and contention
- Traditional channels of fashion retail distribution
- Online retailing
- Social networking (sometimes referred to as Web 2.0)
- Estimates of channel share, 2010
- Why emerging channels threaten the existing retail order
- Chapter 2 Introduction
- Chapter 3 Traditional retail channels and their historical evolution
- Retail channels of distribution: a definition
- Pre-industrial revolution person to person trade
- Early clothing markets
- Fashion retail shops, pre-organised distribution
- Fashion retail shops, post-organised distribution
- Mail order catalogues
- General traders (Woolworths to Walmart)
- More detail on traditional bricks-and-mortar channels
- Chapter 4 Channel evolution: The internet since 2000
- How it started
- The dotcom bubble
- The second phase
- Social networking (Web 2.0)
- The success of business on the internet
- Channel 5 New retail approaches and new channels to market
- Social networking as a medium for attracting traffic
- Young-adult fashion and apparel sites
- New social networking retail approaches
- Chapter 6 Evaluation of channel evolution, 2000-2010
- Retail channels in 2000
- Retail channels in 2007
- Retail channels in the current downturn, 2010 over 2007
- Estimating channel shares by region
- Channels of distribution: Likely future scenarios
- Chapter 7 The USPs and characteristics of emerging channels
- The USPs of traditional fashion retailing channels
- Emerging channels and the internet
- The USPs of emerging fashion retailing channels using the internet
- Personalisation
- Swapping and swishing
- Q&A with Rani Ghosh-Curling of London Frock Exchange
- Q&A with Karin Sjosten of iSwish
- Chapter 8 Retailers’ current obsession with multi-channel
- Multi-channel has grown up
- Multi-channel: Four key questions for retailers
- Multi-channel: Nirvana for brands and retailers?
- An evaluation of multi-channel in 2010 (Martec)
- Chapter 9 Cross-channel
- Multi-channel and cross-channel, what’s the difference?
- How do shoppers find product in the age of cross-channel?
- Chapter 10 Selling through social networking sites
- The latest multi-channel format is social networking
- What makes a social company?
- Chapter 11 Evaluation of future channels
- Retail channels in 2007
- Retail channels in the current downturn, 2010 over 2007
- Retail channels in the future 2016 over 2010
- Chapter 12 Why emerging channels threaten the existing retail order
- List of figures
- Figure 1: Nasdaq share index, 1995-2010
- Figure 2: Most popular websites in all categories, ranked by visits, 2010 (% of total hits)
- Figure 3: Sources of traffic to Retail 500 (the top 500 US retail sites)
- List of tables
- Table 1: Channel evolution trends at retail prices, 2010 over 2007 and 2000
- Table 2: Market value by region at retail prices, 2010 (US$bn and %)
- Table 3: USPs (unique selling propositions) of traditional fashion retail channels
- Table 4: Channel evolution trends at retail prices, 2016 over 2010 and 2007
- Table 5: Market value by region at retail prices 2016 (US$bn and %)
- Note: data in tables may not sum due to rounding.
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