Global Market Review Of Premium In-home Dining - Forecasts To 2014just-foodJune 1, 2010 51 Pages - SKU: AQ2718023 |
| Countries covered: Global The global premium in-home dining market is largest and most well-established in regions such as Western Europe and North America, where penetration of levels of convenience foods such as ready meals are highest. Sales of products aimed at in-home dining in the US, the UK and Japan were worth US$1.49bn in 2009, with the US market for premium frozen ready meals amounting to US$885m during this time. In both the US and the UK, the bulk of the market is made up of premium ready meals, although starters, appetisers and puddings are also starting to appear so as to replicate the restaurant experience more closely. Some suppliers have attempted to drive up quality levels in the in-home dining sector by using endorsements or branding from high-profile chefs, but despite the growing popularity of premium meals, this strategy has not always been successful. The fortunes of the market are closely linked with the performance of the foodservice industry. The global economic downturn has had a major effect on the eating-out market, which has also suffered as a result of factors such as the smoking ban and the increasing appeal of the home as a venue for socialising and entertaining. Sales of premium ready meals for in-home consumption are expected to remain highest in the UK and the US. In both countries, the share of the ready meals market taken by premium dishes is forecast to continue to rise. This latest report from just-food provides a market overview of this fast-growing sector, looking at the major global markets, current trends, consumer dynamics, major suppliers, new product activity and forecasts for the next five years. Following the report's Introduction chapter, Chapter 2 Market overview compares the world's leading markets for the sector. It is extremely difficult to obtain a definitive figure for the global premium in-home dining market. This is mainly because of the low penetration of convenience foods such as ready meals in many less developed parts of the world (e.g. Latin America and parts of Asia), while the crossover of foodservice brands into the retail sector is confined to a limited number of countries. This chapter attempts to quantify the global market for premium in-home dining. Market coverage includes United States, United Kingdom, Japan, Australia, Extract: Much of the recent growth [in the US market for premium frozen meals] can be attributed to rising quality levels in the market. Not only are more manufacturers launching products marketed on a ‘home-cooked freshness’ platform, but there has been an increase in the number of meals made with organic and/or natural ingredients, as well as the amount of products endorsed by well-known chefs. In the words of a source from food retailer Safeway: “Now more than ever, people are dining at home, so they want to make the best of their ‘dining in’ experience with restaurant quality meals.” Chapter 3 Current trends A number of trends are influencing the development of the premium in-home dining market at present. One of the most important is how the eating-out industry across the world is performing, since much of the growth within the in-home dining market has resulted from consumers eschewing restaurants and eating meals in the home instead. Other trends worthy of consideration include the following:
Much of the recent growth within the premium in-home dining market has come from changing consumer behaviour and lifestyles, influenced to a large extent by the economic downturn. Around 1 in 2 of every meal eaten in the US occurs outside the home at present, compared with 1 in 3 in the UK, 1 in 6 in Spain and 1 in 7 in France. This chapter analyses the consumer dynamics driving the growth of in-home dining. Chapter 5 Major suppliers This chapter profiles the leading players in the supply of premium in-home dining solutions to the world's retailers. Companies profiled include: Nestlé, ConAgra Foods, HJ Heinz, Bakkavör Group, Greencore, Northern Foods, Birds Eye, Findus Group, Bertolli, Contessa Premium Foods, Gourmet Dining, Sadler’s Smokehouse, House Foods Corporation. Also profiled are the leading retailers of premium ready meals in the UK, Europe, and US. Chapter 6 New product activity Much of the recent new product activity has taken place within the UK and the US, which is where the market for premium in-home dining has been most apparent. This chapter examines NPD in these markets in detail, focusing upon the branded and own-label sectors in turn. Chapter 7 The future Sales of premium ready meals for in-home consumption in the UK and the US (which represent the world’s largest and most developed markets) are forecast to increase by almost 68% in the period between 2009 and 2014 This chapter forecasts the world market for in-home dining over the next five years, providing 2009-2014 sales of premium ready meals in the UK and US. |
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