Branded Foods in Russia - Forecasts to 2013

Branded foods in Russia is the latest edition of just-food's new series considering five countries known as the 'BRICM' economies - Brazil, Russia, India, China and Mexico - from the perspective of the branded/packaged food industry. This series of just-food reports provides analysis and insight into the potential of the food sector in BRICM by considering the best-practice strategies employed by leading multinational and domestic manufacturers alongside trend analysis. Market value forecasts by category are provided to 2013. SWOT analyses are also included for at least one major domestic food company per country.

The Russian food and drink market is increasing in sales value each year, driven by rising disposable income in cities, urbanisation and rising employment. Activity in the Russian food industry is centred on building strength in the domestic market along with neighbouring countries such as Ukraine, which is also experiencing strong growth in the packaged food market. Domestic players are fully aware of the inevitable influx of multinational brands on the horizon, so investment is increasing in infrastructure, supply chain and production facilities. This investment is led by domestic players keen to modernise the industry overall and create longer-lasting efficiency savings for the individual company in the face of rising raw material prices.

This report analyses this expanding market, provides an insight into retail market trends, analyses the major branded foods categories and considers the best-practice strategies employed by leading multinational and domestic manufacturers. Consisting of over 13,000 words of analysis and commentary, and 13 data tables covering investment potential, market values and more, the key chapters of the report include:

• An introduction to the Russian branded food and drinks market
• Detailed analysis of the mass grocery retail market in Brazil
• A breakdown of categories including analysis of bakery and cereals, confectionery, dairy and savoury snacks
• Trend analysis with forecasts to 2013

Report coverage:

Chapter one - Introduction

After looking at the aims and objectives of the report, as well as its methodology and author, we provide an introductory overview of the BRICM markets, including each country's market investment potential, population size and growth 2002-2007, gross domestic product growth and packaged food market value.

Chapter two - The Russian food and drink market

The Russian food and drink market is increasing in sales value each year, driven by rising disposable income in cities, urbanisation and rising employment. This chapter looks at the Russian market in more depth, including advertising regulation changes, M&A activity and provides future forecasts of the Russian packaged food market to 2013.

Chapter three - The mass grocery retail market in Russia

Retail sales, not just mass grocery retail (MGR), in Russia grew by 15.2% year-on-year to around RUB6.24tr (US$269bn) in the first half of 2008. This chapter ranks Russia's top 20 MGRs by profit and reviews the latest activity of the major players. With the discount retail market being popular in Russia, we review the activity of the hard discount retailers. The chapter forecasts the grocery retail market's value out to 2013.

Chapter four - Category analysis

The Russian food market reached an estimated value of US$70.3bn in 2007 according to just-food. Major categories such as bakery & cereals, dairy and savoury snacks are driving growth in the market as consumers increasingly choose to purchase pre-packaged (and often, pre-prepared) food. This chapter provides historic value data from 2001-2007 and forecasts from 2008-2013 by major category and provides analysis of the categories.

Chapter five - Domestic company focus

Starting with providing forecast data on Russia's food and drink export values to 2013, we review some of the macro-economic and political factors influencing the major Russian companies' activities. We profile the major food producer, Wimm Bill Dann, looking at its international growth plans, recent M&A activity and provide a SWOT analysis of how we think the company's strategy will shape up over the short term.

Chapter six - Trends analysis

Purchasing habits, food culture and shopping patterns vary within each country, particularly for more developing/emerging markets, where rural regions still dominate. Trends reviewed in this chapter include premiumisation, ethics, convenience, heath, traditional brands and modern marketing. We conclude the report with functional food market value forecasts for this market.