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| Countries covered: China, India, Russia, Mexico, Brazil This report from just-food is part of a brand new series considering five countries known as the 'BRICM' economies - Brazil, Russia, India, China and Mexico - from the perspective of the branded/packaged food industry. The five countries are regarded by numerous industry and economic analysts as the ultimate destination for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries 'come of age'. The food sector within Brazil is growing at a fast rate due to domestic companies increasing their marketing and NPD power in the face of competition from foreign players with experience in branded foods. Along with the other BRICM economies, Brazil has a massive untapped potential for the development of a profitable consumer packaged goods market. This report analyses this expanding market, providing an insight into market trends and considering the best-practice strategies employed by leading multinational and domestic manufacturers. Consisting of over 13,000 words of analysis and commentary, and 17 data tables covering investment potential, market values and more, the report also includes:
Chapter one - Introduction After looking at the aims and objectives of the report, as well as its methodology and author, we provide an introductory overview of the BRICM markets, including each country's market investment potential, population size and growth 2002-2007, gross domestic product growth and packaged food market value. Chapter two - The Brazilian food and drink market The Brazilian food and drinks market is increasing in sales value each year, driven by rising disposable income and greater economic, political and social stability. This chapter looks at the Brazilian market in more depth, including company spend, investment in NPD, consumer groups and industry competition. We also list the leading sectors by value in 2007 and provide packaged food market value forecasts 2008-2013. Chapter three - The grocery market in Brazil Brazil is a rapidly developing market growing at exceptional rates and offering substantial opportunities for domestic and foreign retailers, with much of the country still underdeveloped and untouched by global retail brands. This section provides market value sales forecasts 2006-2013 for the overall retail market in Brazil and the grocery retail specifically. We also focus on Brazil's major retailers in light of the 'retail gold rush' that has happened over the past three years. Chapter four - Category analysis - major players The analysis of the market continues, with data including market values of the Brazil packaged food by selected category (for 2001-2007 and 2008-2013) along with the respective % growth and market share. We then look more closely at each product category in turn, namely bakery and cereals, confectionery, dairy and savoury snacks, including the major players and latest market trends. Chapter five - Domestic company focus Brazilian food and drink manufacturers are feeling confident amid a strong national currency and growing consumer confidence. In the global market, high food commodity prices and growing interest in Brazilian produce are fuelling expansion by domestic producers out of Brazil and into the global market. This chapter looks at the impact on producers, exporters, distributors, manufacturers around the world, and the export value of Brazilian food 2001-2007. A full company profile with SWOT analysis is provided for Sadia, the number one company in Brazil in the poultry and pork processed foods categories, and a primary food exporter to more than 100 countries. Chapter six - Trends analysis Purchasing habits, food culture and shopping patterns vary within each country, particularly for more developing/emerging markets, where rural regions still dominate. Trends reviewed in this chapter include premiumisation, convenience and packaging, heath and wellness and government investment. We conclude the report with future trend forecasts for this market. |
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