Talk From the Top: Exclusive Interviews with the Global Leaders of the Beverage Industry - Management Briefing

just-drinks
November 1, 2009
55 Pages - SKU: JD2505552
License type:
Countries covered: Global

In the last 12 months, just-drinks has had unprecedented access to some of the leading players in the beverage industry. This briefing collects all of these interviews - including the CEO of Diageo and the chief marketing officer of The Coca-Cola Company - in one place. In all, 15 of the world's most influential drinks players discuss their business strategies against the backdrop of one of the most tumultuous 12 months in recent history.


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