Global Market Review Of The Travel Retail Drinks Sector
Changing demographics, growing economies, increased disposable income and the rise in international and business travel have all contributed to the burgeoning travel retail sector.
Unsurprisingly much of the growth has come from the emerging economies, a trend set to continue in the coming years.
Diageo's Global Travel and Middle East managing director, Roland Abella, told just-drinks and the IWSR that The emerging market consumers are going to be a massive opportunity for the industry as they begin flying around the world in greater numbers.
Camus' area director Richard Ferne says of the Asian market: The Chinese are taking over... It's really being driven by the Chinese everywhere you go.
However, there still remains plenty of opportunity for travel retail to grow in the markets of the more mature economies.
This latest edition of the Global market review of the travel retail drinks sector examines a market which continues to maintain its allure from a purchaser's perspective and presents an optimum shop window to build and enhance brand on the part of the producers.
The report looks at the main geographies, the leading producers and the trending liquor categories. There are comments throughout from some of the most influential leaders in the market.
It makes reference to the major influences on the sector, the challenges it faces and the potential for growth.
Among the issues addressed are marketing strategy, differentiation and gifting, collaboration, penetration and conversion.
The commentary is enhanced with 36 tables of data which ensures a comprehensive picture of the travel retail sector on a global basis. The data includes the top spirits brands, suppliers and categories in each major location worldwide, with forecasts of spirits and wine volumes to 2017.
Purchasers of this report will automatically receive 2012 actual consumption data as soon as it becomes available in May.