Global Market Review Of The Travel Retail Drinks Sector

Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.

Travel retail’s importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail’s upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.

This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.

Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.

This report is an essential guide to understanding the sector by reviewing:
recent performance of key markets
analysing growing trends
how the industry has changed since European abolition
latest thinking on footfall trends
what is driving the premiumisation trend
company strategies in the current trading environment
how the price advantage can be maintained
category management and trends
consolidation

The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.