Global Market Review Of The Travel Retail Drinks Sector
just-drinks
August 1, 2010 73 Pages - SKU: JD2784191
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Countries covered: Global
Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.
Travel retail’s importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail’s upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.
This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.
Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.
This report is an essential guide to understanding the sector by reviewing:
recent performance of key markets
analysing growing trends
how the industry has changed since European abolition
latest thinking on footfall trends
what is driving the premiumisation trend
company strategies in the current trading environment
how the price advantage can be maintained
category management and trends
consolidation
The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.
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- Executive summary
- Recent performance
- Large potential
- Improved execution
- Competition
- The products
- Brown spirits
- White spirits
- Wine
- Chapter 1 Introduction
- Succession of threats
- Chapter 2 Recent performance
- Key tourism trends
- Reasons for optimism
- Greater competition from other categories
- Chapter 3 Doubling the market through closer cooperation
- Building excitement and footfall
- Chapter 4 The importance of premiumisation
- Driving the premiumisation trend
- Chapter 5 Sustaining investment
- Chapter 6 Maintaining the price advantage
- Travel retail exclusive products
- Chapter 7 Towards category management - two competing views
- Chapter 8 Consolidation continues apace
- Chapter 9 Regional markets
- Europe
- Asia Pacific
- Trading up again
- Mature market growth
- The Americas
- The Caribbean
- Central and South America
- Middle East
- Chapter 10 Category trends
- Brown spirits
- Product innovation
- Challenging Cognac
- Retail innovation
- White spirits
- Wine
- Appendix: Travel retail in just-drinks’ news
- Pernod Ricard readies Ballantine’s update
- Canada: Vincor travel retail head stands down
- UK: Edrington Group appoints travel retail head
- France: Rémy Cointreau strengthens travel retail team
- Product launch - Travel retail: Diageo’s Johnnie Walker Double Black
- US/Ireland: Cooley strikes travel retail distribution deal
- Global: Patrón Spirits ups airline tie-up count
- Pernod Ricard ups Havana Club Maximo presence
- Pernod Ricard runs Ballantine’s golden ticket promo
- Ian Macleod revamps Glengoyne Burnfoot
- Russian Standard secures Rémy Cointreau travel retail deal
- UK: Pernod Ricard extends Absolut Rock to travel retail
- US: Patrón Spirits boosts travel retail presence
- Europe: Diageo trials Baileys Gold in duty-free
- Bermuda: Bacardi appoints travel retail head
- UK: Travel Retail sales hit by passenger drop
- List of tables
- Table 1: Duty free wines and spirits’ share by region, 2000-2009 volume (‘000s nine-litre cases, % change and share)
- Table 2: International passenger traffic by region 2010
- Table 3: Breakdown of airport passenger buyer behaviour
- Table 4: Top 10 companies’ spirits volumes in travel retail, 2004-2009 (‘000s nine-litre cases, % change and share)
- Table 5: Top 5 spirits suppliers in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 6: Top 5 spirits categories in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 7: Top 10 spirits brands in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 8: Top 5 spirits suppliers in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 9: Top 5 spirits categories in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 10: Top 10 spirits brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 11: Top 10 Scotch brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 12: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 13: Top 10 spirits suppliers in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 14: Top 5 spirits categories in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases), % change and share
- Table 15: Top 10 spirits brands in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share
- Table 16: Top 5 spirits suppliers in South America travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 17: Top 5 spirits categories in South America travel retail, 2004-2009 volume (‘000s ninelitre cases, % change and share)
- Table 18: Top 5 spirits brands in South America travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
- Table 19: Global duty free brown spirits volumes by quality, 2004-2009 (‘000s nine-litre cases, % change and share)
- Table 20: Global duty free white spirits volumes by quality, 2004-2009 (‘000s nine-litre cases, % change and share)
- Table 21: Duty free wines share by region, 2000-2009 volume (‘000s nine-litre cases, % change and share)
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