Market Research Logo

Global Market Review Of Rum - Forecasts To 2017

87 Pages just-drinks May 01, 2013 SKU: JD5130397

Global Market Review Of Rum - Forecasts To 2017

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped.

Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories.

As this latest Global market review of Rum report shows, there is currently much excitement and confidence around the category, with many believing it has the foundations for an explosive future.

The report profiles the major markets and the leading brands and comments on those markets most likely to grow.

It addresses the main issues impacting the category such as:

spiced and flavoured rums
consumption occasion

114 data tables, insights and intelligence plus quotes from some of the most influential players in the industry all contribute to making this report a truly comprehensive review of the Rum category.

The Global market review of Rum has been published slightly ahead of 2012 data being available but this will be supplied at no extra cost to all purchasers of the report.

Quotes from:

Havana Club
Captain Morgan
Appleton UK
RCP Corp/Industrias Licoreras de Guatemala
The West Indies Rum & Spirits Producers’ Association (WIRSPA)
Rhum Clement
La Martiniquaise
Flor de Caña
Elements 8 Rum Co
Remy Cointreau

Brands covered:

Captain Morgan
Havana Club
Ron Zacapa
Flor de Caña

Show Full Description

Show Table of Contents

Global Market Review Of Rum - Forecasts To 2017

May 01, 2013

Search inside this report

Pricing & Delivery

Online Download

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report