Few people sitting back and enjoying the delights of their glass of bubbly will have any idea of the difficulties and complexities surrounding this most sparkling of drinks categories.
When most of us think of Champagne we imagine affluence and luxury but we also think cheap fizz in the hypermarkets of France !
Piece together a decline in shipments, the lowest since 2009, falling sales in France with the fact that Champagne’s global revenues have increased at a faster rate than volumes, making 2013 one of the five most lucrative in the industry’s history.
What makes for such dichotomy ?
This latest edition of the global market review of Champagne delves into the current situation in 11 main markets, plus some of the smaller and emerging ones. It highlights the issues, trends and future prospects in each and how they are influenced by the wider issues affecting the industry as a whole.
Issues considered include:
- prospects in growing number of countries
- new customers in mature markets - plus emerging destinations
- Marquee brands increasing exports
- stock levels
- price of grapes
- interest rates
- dominant players in the market
- role of negiciants
- expansion of vineyards
The report provides data on:
Champagne export shipments by volume and value, 2008-2013 (m bottles, EURm and %) and predicted Champagne export shipments by volume and value, 2014-2018 (m bottles and EURm).
Total Champagne shipments (France plus exports) by volume and value, 2008-2013 (m bottles, EURm and %) and predicted total Champagne shipments (France plus exports) by volume and value, 2014-2018 (m bottles and EURm)
Champagne domestic shipments within France by volume and value, 2008-2013 (m bottles, EURm and %) and predicted Champagne domestic shipments within France by volume and value, 2014-2018
Champagne shipments and predicted Champagne shipments to the main markets are also provided.
All of the top 13 Champagne houses are profiled in the report:
Pernod Ricard (Martell Mumm Perrier-Jouët)
Champagnes Piper-Heidsieck and Charles Heidsieck (EPI)
Centre Vinicole Champagne Nicolas Feuillatte
Jacquart (Alliance Champagne)
A final section references Champagne 2030 - a wholesale review of the industry which needs to consider:
- the protection and promotion of the appellation,
- the improvement of relations between houses and growers
- improving the quality in the bottle.
Having read this report it will be easy to concur with Bollinger CEO Jérôme Philipon as he sums up:
“I think it’s an essential project for Champagne – it’s critical. If we want to retain our leadership position in sparkling wine, we have no choice but to develop and move forward with more courage and more constraints on making Champagne.""
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