Future Success Strategies For Carbonated Soft Drinks (CSDs)

The carbonates beverages market forms a large and significant part of the global soft drinks industry. Penetration levels for carbonated soft drinks such as cola are high across many parts of the globe, and the sector is contested by some of the world’s leading multinational drinks groups.

Although it still accounts for a leading 40% volume share of the global soft drinks industry, the market for carbonated soft drinks (CSDs) is not without its challenges. Growth has been hampered by the continued decline in popularity of carbonated beverages such as cola amongst large sections of the world’s population, as well as lower consumer spending levels as a result of the economic recession. Over recent years the industry has also faced fierce competition from emerging drinks trends and had to address issues not previously considered, namely health, flavour innovation, performance/lifestyle, environment and packaging. Dominant in this sector are The Coca-Cola Company, PepsiCo Inc, Dr Pepper Snapple and Red Bull. The global leaders have extensive brand portfolios, and are present in all of the world’s main regions.

So, how can the leading CSD producers find growth in this mature market?

This latest addition to our growing portfolio of market research reports addresses this question by reviewing the key issues and provides market size and trends for this US$175bn industry. The report examines some of the recent strategies and brand activity by the drinks companies, discusses areas where future growth in the market is likely to be highest and we provide our analysis of likely future success strategies for each major CSD producer.

Key coverage includes:

• Market size and trends - including sports and energy drinks
• Major suppliers and brands
• The health issue - including regulation, consumer opinions, ingredients and sweeteners
• Flavour innovation - tropical and superfruits
• Performance/lifestyle drinks - analysis of 'anti-energy' drinks
• Packaging developments - different materials, packaging innovations
• Future strategic directions - general directions that key sectors in the industry may choose to follow that could lead to growth across the global CSDs market
• Data includes global CSD and sports and energy drinks' market values and volumes, from 2004 to 2014, plus country per capita consumption.