Home > Back to Publisher > Report Information

Future Success Strategies For Carbonated Soft Drinks (CSDs)

just-drinks
September 1, 2010
56 Pages - SKU: JD2825683

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Global

The carbonates beverages market forms a large and significant part of the global soft drinks industry. Penetration levels for carbonated soft drinks such as cola are high across many parts of the globe, and the sector is contested by some of the world’s leading multinational drinks groups.

Although it still accounts for a leading 40% volume share of the global soft drinks industry, the market for carbonated soft drinks (CSDs) is not without its challenges. Growth has been hampered by the continued decline in popularity of carbonated beverages such as cola amongst large sections of the world’s population, as well as lower consumer spending levels as a result of the economic recession. Over recent years the industry has also faced fierce competition from emerging drinks trends and had to address issues not previously considered, namely health, flavour innovation, performance/lifestyle, environment and packaging. Dominant in this sector are The Coca-Cola Company, PepsiCo Inc, Dr Pepper Snapple and Red Bull. The global leaders have extensive brand portfolios, and are present in all of the world’s main regions.

So, how can the leading CSD producers find growth in this mature market?

This latest addition to our growing portfolio of market research reports addresses this question by reviewing the key issues and provides market size and trends for this US$175bn industry. The report examines some of the recent strategies and brand activity by the drinks companies, discusses areas where future growth in the market is likely to be highest and we provide our analysis of likely future success strategies for each major CSD producer.

Key coverage includes:

Market size and trends - including sports and energy drinks
Major suppliers and brands
The health issue - including regulation, consumer opinions, ingredients and sweeteners
Flavour innovation - tropical and superfruits
Performance/lifestyle drinks - analysis of 'anti-energy' drinks
Packaging developments - different materials, packaging innovations
Future strategic directions - general directions that key sectors in the industry may choose to follow that could lead to growth across the global CSDs market
Data includes global CSD and sports and energy drinks' market values and volumes, from 2004 to 2014, plus country per capita consumption.

Chapter 1 Executive summary: Chapter 2 Introduction
Chapter 3 Market size and trends: Sports and energy drinks; Market forecasts
Chapter 4 Major suppliers and brands: The Coca-Cola Company; Background; Brand activity; Future success strategies; PepsiCo Inc; Background; Brand activity; Future success strategies; Dr Pepper Snapple; Background; Brand activity; Future success strategies; Red Bull; Background; Brand activity; Future success strategies; Others; Cott Corporation; GlaxoSmithKline; Suntory Group; Asahi Breweries Group; Others
Chapter 5 The health issue: The regulatory environment; Consumer opinions; Artificial ingredients; Alternative sweeteners; Future strategic directions
Chapter 6 Flavour innovation: Cola; Fruit carbonates; Traditional favourites; Future strategic directions
Chapter 7 Performance/lifestyle drinks: Sports drinks; Energy/stimulant drinks; ‘Anti-energy’ drinks; Future strategic directions
Chapter 8 Packaging developments: Usage of the different materials; Environmental pressures and obligations; Packaging innovations; Large containers; Small containers; Thin containers; Resealable containers; Visually-appealing containers; Sports caps and closures; Future strategic directions
List of tables: Table 1: Global carbonated soft drinks market by value and volume, 2004-2009 (US$bn, bn litres and %); Table 2: Leading per capita consumers of carbonated soft drinks, 2009 (litres); Table 3: Global sports and energy drinks market by value and volume, 2004-2009 (US$m, m litres and %); Table 4: Forecast global sales of carbonated soft drinks by value and volume, 2009-2014 (US$bn, bn litres and %); Table 5: Forecast global sales of sports and energy drinks by value and volume, 2005-2009 (US$m, m litres and %); Table 6: Selected brand activity by Coca-Cola, 2008-2010; Table 7: Selected brand activity by PepsiCo, 2008-2010; Table 8: Selected brand activity by Dr Pepper Snapple, 2008-2010; Table 9: Global beverage cans market by region, 2009 (bn units and %)

More Global Energy Drinks Reports

Energy Foods and Drinks: Global Markets by BCC Research
This study provides a comprehensive analysis of market for energy drinks and energy foods on a global basis. Includes forecasts through 2016. Use ...

Global Energy Drinks Report 2011 by Canadean Ltd
Synopsis A detailed analysis of the global Energy Drinks market, including forecasts to 2014 Summary An essential guide for soft drinks professionals worldwide, the Global Energy Drinks Report ...

The 2011-2016 World Outlook for Sports and Energy Drinks by Icon Group International, Inc.
This econometric study covers the world outlook for sports and energy drinks across more than 200 countries. For each year reported, estimates are given for ...

Global Summary Energy Drinks Report 2010 by Canadean Ltd
An essential guide for soft drinks professionals, this global summary of the 2010 Global Energy Drinks Report gives top-line consumption data from 2004-2010F at both ...

Global Energy Drinks Report 2010 by Canadean Ltd
An essential guide for soft drinks professionals worldwide, the Global Energy Drinks Report forms part of Canadean’s best selling series of global soft drinks reports. ...

See all reports like this >>

Future Success Strategies For Carbonated Soft Drinks (CSDs)

Share this report

Other tasks

Research Assistance

Related Markets

Energy Drinks Reports

Free Alert Me service