New applications for bone densitometry devices is expected to reinvigorate this market, which will result in increased sales within new consumer segments over the forecast period.
In 2015, an exciting trend in the bone densitometry market was the diversification of the application of these machines. Full body scanners used in bone densitometry are increasingly being utilized for the measurement of body composition. The application of these devices within the body composition market will allow physicians to use these devices in a wider range of patient segments, which will therefore increase return on investment for these units. This will then spur the sales of these devices and offset the decrease in sales that has occurred in the past few years due to the reduction in reimbursement for bone densitometry procedures.