Marketing Spend Activity, Sales Behaviors and Strategies in the Aerospace Industry - 2011-2012: Survey Intelligence

Marketing Spend Activity, Sales Behaviors and Strategies in the Aerospace Industry - 2011-2012: Survey Intelligence


October 19, 2011
63 Pages - SKU: ICDR6658684
License type:
Online Download      US $1,250.00
Global Site License      US $3,750.00
Synopsis
  • Analysis of opinions drawn from leading aerospace industry executives
  • Analysis on how marketing expenditure, business strategies and practices in the aerospace industry are set to change in 2011-2012
  • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers


Summary

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading aerospace industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the aerospace industry in 2011-12. The report provides data on the current size of the marketing and advertising budgets of aerospace industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.


Reasons To Buy
  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.



More Aerospace reports by iCD Research

July Monthly Deals Roundup - Defense by iCD Research
Product SynopsisThe report provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals and agreements entered into by defense companies during July ...
The Georgian Defense Industry - Competitive Landscape and Strategic Insights to 2016: Market Profile by iCD Research
SynopsisThis report provides analysis on competitive benchmarking along with top companies active across the Georgian defense industry. It features insights into the recent activity and ...
March Monthly Deals Roundup - Defense by iCD Research
SynopsisThe report provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals and agreements entered into by defense companies during March 2012. ...
February Monthly Deals Roundup – Defense by iCD Research
Synopsis The report provides a review and understanding of mergers and acquisitions (M&A), capital-raising, partnering deals and agreements entered into by defense companies during February ...
See all reports like this >>