Global Oil and Gas Survey 2013–2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry
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“Global Oil and Gas Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry” is a new report by ICD Research that analyzes how oil and gas industry companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between two years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global oil and gas industry buyers and suppliers, and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading global oil and gas industry executives. The report provides data and analysis on global oil and gas industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global oil and gas industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global oil and gas industry. The report also identifies global oil and gas industry buyers’ and suppliers’ future growth, M&A, and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global oil and gas industry.
What is the current market landscape and what is changing?
The average size of the annual marketing budget of global oil and gas industry supplier respondents stood at US$2.5 million in 2012, a figure that increased to US$3.5 million in 2013.
What are the key drivers behind recent market changes?
In the process of choosing marketing agencies, the ‘ability to target specific audience niches’, ‘strategic and tactical consulting’, and ‘flexibility in customizing services’ are considered the most important factors by global oil and gas industry suppliers.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading oil and gas industry companies. This report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014. Additionally, this report also presents comparative analysis between two years of survey results (wherever applicable). Furthermore, the report reveals the current size of oil and gas industry suppliers’ marketing and advertising budgets and how expenditure by industry suppliers will change, providing an insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, this chapter also aims to identify key amendments to marketing agencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudes towards marketing and sales.
Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
Drive revenues by understanding future product investment areas and key growth regions.
Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global oil and gas industry supplier companies.
Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013–2014.
Key Market Issues
Middle East, Brazil, India, China, and Indonesia are the important emerging markets to offer growth in2013.
‘Rising competition ’, ‘retention or recruitment of skilled staff’, ‘Market uncertainty’, and ‘responding to pricing pressure’ are the leading business concerns for the global oil and gas industry in 2013.
Oil and gas industry supplier respondents from companies operating in Asia-Pacific indicated the highest average budget of US$6.1 million in 2013.
‘Social media and networking sites’, ‘online content sites and portals’, and ‘email and newsletters’ are expected to have increased expenditure in 2013 as identified by 40%, 39%, and 35% of respondents, respectively.
Overall, ‘business performance management solutions’, ‘customer intelligence and analytics’ and ‘competitor and market intelligence research’ were identified as the marketing and sales solutions most expected to be invested in during 2013.
An analysis of revenue growth expectations by senior level respondents reveals that 55% are ‘more optimistic’ about their company’s revenue growth in 2013.
A significant percentage of upstream oil and gas company respondents highlighted capital expenditure towards ‘facility expansion’, ‘machinery and equipment purchase’, and ‘new product development’ would increase in 2013.
The top three priorities for global oil and gas industry upstream oil and gas companies in 2013 are ‘expand in current market’, ‘improve operational efficiency’, and ‘focus on sustainability’.
A total of 66% of respondents from upstream oil and gas companies, 63% of respondents from downstream and midstream oil and gas companies, and 65% of respondents from oil and gas industry supplier companies anticipate an increase of their current workforce in 2013.
Survey results show that respondents from the global oil and gas industry identified US, Australia, Singapore, Taiwan, and Hong Kong as offering the highest growth potential among developed countries in 2013–2014.
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