Global Medical Devices Survey 2012–2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry

Synopsis

“Global Medical Devices Survey 2012–2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how global medical devices industry companies’ procurement expenditure, business strategies and practices are set to change in 2012–2013. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers in the global medical devices industry. The report also identifies future growth of buyers and suppliers, M&A, and e-procurement in the global medical devices industry. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global medical devices industry, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and sizes.

Summary

Why was the report written?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading global medical devices industry executives. The report provides data and analysis on buyer expenditure, procurement, and developments within the global medical devices industry. This report includes key topics such as global medical devices industry buyer expenditure and procurement behaviors and strategies. This report identifies the threats and opportunities within the global medical devices industry, economic outlook trends, and business confidence within global medical devices industry executives.Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research has created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global medical devices industry.

What is the current market landscape and what is changing?
Overall, the key changes forecast in the business structure for medical devices manufacturers in 2012 have not changed considerably from those identified in 2011. The top three key changes forecast for 2012 include the introduction of ‘new products and services’, business ‘expansion in current market’ and ‘improving operational efficiency’, while, in 2011, emphasis was on ‘new products and services’ and business ‘expansion in current market and abroad’.

What are the key drivers behind recent market changes?
As a technology-driven market, new, efficient, and cost-effective products and services are always in demand, driving manufacturing companies towards innovative offerings. Evidencing this trend, in February 2012, Boston Scientific, US, a company that develops, manufactures, and markets medical devices, got approval from the US Food and Drug Administration (FDA) for two of its new products, Ion paclitaxel-eluting platinum chromium coronary stent system and Taxus Liberte paclitaxel-eluting coronary stent system, both used to treat patients with acute myocardial infarction (AMI).

What makes this report unique and essential to read?
“Global Medical Devices Survey 2012–2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies’ procurement expenditure, business strategies and practices are set to change in 2012–2013. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies future growth of buyers and suppliers, M&A, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and sizes.

Scope

Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing the direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Reasons To Buy

Uncovers the business outlook, forecast of buyer expenditure activity, key challenges and opportunities, and procurement behaviors and strategies.

This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer’s changing needs.

The report is based on primary survey research conducted by ICD Research, accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.

Key Highlights

Throughout the medical devices industry, 54% of respondents are ‘more optimistic’ about revenue growth for their companies over the next 12 months compared to the previous 12 months. A further 27% are ‘neutral’, while 18% of respondents are ‘less optimistic’ about their company’s revenue growth prospects.

Strong growth in emerging markets such as India, China, and Brazil, has contributed to an increase in revenue optimism Growing populations, significant private-sector investments, and government support in the form of significant spending, have led the Indian healthcare market to attain a double digit growth rate in 2010 and 2011.

New product launches, consolidation in the industry, growth prospects in emerging economies, high levels of unmet medical needs, an aging baby boomer population in the US, and the increasing incidence of lifestyle diseases such as cardiovascular diseases, diabetes, hypertension and obesity, are considered key factors for growth optimism and are expected to increase the profitability and cost performance of most medical devices manufacturing companies in 2012.

Overall, revenue growth expectations are highest for respondents from companies with leading operations in the Asia-Pacific, driven by increasing government spending, growth in household income, growth in medical tourism, and increasing interest in better healthcare facilities.