Future of Wine Consumption in South Africa, 2005-15

Synopsis

• Future of Wine Consumption in South Africa, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in South Africa. It presents detailed data-driven analysis on wine consumption trends in South Africa and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.
• This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary

This report is the result of ICD Research’s extensive market research covering wine consumption in South Africa. It provides detailed historic and forecast data on the consumption of wine in South Africa, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in South Africa.

Scope

This report covers the overall wine industry in South Africa and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy

• This report provides highly granular detail on the wine industry in South Africa. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.
• In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.
• The report provides a complete review of the wine industry in South Africa including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights

The Wines market in South Africa has performed well over the last five years growing at CAGR of X.X% , with a market value of US$XXX million in 2010. Furthermore, the market is projected to increase at a CAGR of X.X% reaching US$XXX million in 2015. During the historic period, Fortified wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share.