The Future of Retailing in Hungary to 2015

Synopsis

This report provides uniquely detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Hungary. It provides a detailed and comprehensive analysis of the trends affecting market development through both historic and forecast data. For those in a hurry, an overview chapter provides the essential top line view, while in depth chapters give all the details both by product and by channel.

Summary

The Future of Retailing in Hungary to 2015 is based upon an extensive, cross-country, industry research program which brings together ICD Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are in the ascendecy for which products in the coming years.

Data sets are provided for 2005 through to 2015, with actuals being provided for 2010. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.

Scope

This report covers 17 retail channels and 25 product markets within Hungary

Channel Coverage:

Cash & Carries and Warehouse Clubs
Discount, Variety Stores & General Merchandisers
Convenience Stores & Gas Stations
Department Stores
Hypermarkets, Supermarkets & Discounters
Vending Machines
Other General Retailers
Clothing, Footwear, Accessories & luxury good specialists
Drugstores and Health & Beauty Stores
Duty Free Retailers
Electrical & Electronics Specialists
Food & Drinks Specialists
Home Furniture & House Wares Retailers
Home Improvement & Gardening Supplies Retailers
Music, Video, Book, Stationery & Entertainment Software Specialists
Other Specialist Retailers
Online Retailing

Product Coverage:

Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games

Reasons To Buy

This report provides readers with unparalled levels of detail and insight into the development of retail sales within Hungary:

• Highly granular future forecasts and historic market data can improve market and strategic planning
• Understand which channels and products will be the major winners and losers in the coming years
• Know the share of sales between different products in your key channels and how this will develop
• Assess the impact of economic recession and recovery on market growth

Key Highlights

General retailers are the biggest gainers in Hungary retail industry with a market share of 47.6% in 2010 followed by Specialist retailers with 41.7% With a CAGR of 17.9%, Online retailers were the fastest growing channel group in the industry. In product terms, Food & grocery lead the market inHungary in 2010 with a market share of 68.7% followed by Electrical and electronics

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