Consumer Attitudes & Online Retail Dynamics in Mexico

Synopsis

Consumer Attitudes & Online Retail Dynamics in Mexico' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.

Summary

This report is the result of ICD’s extensive market research covering the online retail industry in Mexico. “Consumer Attitudes & Online Retail Development in Mexico” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.

The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Mexico and provide insight into how best to exploit the opportunities in the market.

Scope

The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in Mexico. In particular, core market data sets cover 8 product groups and 25 individual product markets within Mexico.

Product Coverage:
Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games

Reasons To Buy

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Mexico:

• Understand consumer behaviour and online trends in Mexico
• Understand which products will be the major winners and losers in the coming years
• Assess the impact of economic recession and recovery on market growth
• Learn from best practice approaches outlined in the case studies of leading online retailers
• Improve market and strategic planning using highly granular, forward-looking market data

Key Highlights

In 2009, the Mexican economy contracted by 6.1% which was attributed to the adverse effects of the global economic recession. However, the Mexican economy recovered and recorded growth in real GDP of 5.5% in 2010. Moreover, the IMF forecasts real GDP growth in the country to continue at a slower rate of 3.5% between 2011 and 2015. Unlike other Latin American countries such as Brazil and Argentina, Mexico does not have high inflation and the Consumer Prices Index (CPI) in the country is expected to decline to 3% until 2016. The low levels of inflation, falling unemployment rates and rising consumer confidence are anticipated to support retail expenditure in Mexico during the forecast period. Indeed, ICD Research expects retail trade in the country to increase from MXN2,988.4 billion in 2010 to MXN4,023.5 billion by 2015, representing a CAGR of 6.13% during the period .