Internet Compendium India 2012

The Internet Compendium 2012 is a collection of latest statistics on Indian digital media Industry. Statistics on Internet penetration, Broadband Penetration, B2C E-commerce, B2B E-commerce, Online Travel Industry, and Mobile Travel Industry have been covered in this compendium.

The Compendium has been created by meta-analysis of various data sets and reported numbers from varied sources. Our own Proprietary model titled; “eStatsIndia.com Internet Users & E-commerce Market Model Version 1.0” has also been used extensively for calculating final numbers and market sizes in revenue terms for this compendium. Inputs have also been drawn from our own exhaustive database on digital media Industry in India. To arrive at the forecasts historical data from highly reliable sources have been used which gives this compendium a unique edge. We have been tracking these sources since last many years. Few of such sources for are; IAB.NET, PwC, CTIA, and IDC.COM. These sources regularly track Internet stats worldwide and are well respected and quoted worldwide.

Few of the other sources used for benchmarking are comScore, Nielsen and GroupM etc. Such industry benchmark sources validate our findings and numbers and hence the numbers are ready to be used by marketers.This stats compendium will act as a ready referral guide for the e-marketers. They will be able to make well informed timely decisions based on the compiled stats and this will act as a one point referral guide for all their marketing efforts.