The present report analyzes the current scenario facing the digital marketers on digital ad metrics. It studies the adoption and trends of ad metrics among Indian digital marketers. All upcoming metrics along with the traditional ones already popular among the marketers have also been studied in this report.
In the present report an In-depth analysis of published research and data, industry trends and the advertising expenditure declarations, by listed companies belonging to various Indian sectors, has been conducted for the purpose of data collection.
This report is a one of its kind in terms of collation and calculations of numbers on the digital ad market space in India. The report provides an outlook of the current market scenario and will also act as a benchmark and referral source for the digital marketers to help them take timely and well informed decisions.
This report further gain prominence owing to the fact that Indian digital advertising market is short on availability of credible data cuts and collated numbers. Few In-depth studies have been done to really understand the market. The data cuts and information sets are difficult to collate in India owing to the absence of any credible authority in this market space.