25% of children’s energy comes from snacks instead of meals
New York, November 1/PRNewswire – In 1970 about 80% of children snacked on a daily basis. Over the last 30 years that number has risen more than ten percent to greater than 90% of the population of U.S. kids. Not only are children consuming larger quantities of snack foods, they have developed a much larger role in the selection of these goods, both with their own money and through the tremendous influence they have over the purchasing habits of their parents. According to "The U.S. Kids Food and Beverage Market", the latest report from Packaged Facts now available on MarketResearch.com, kids spent approximately $11 billion on food and beverage products in the year 2000, 28% of which was estimated to be their own money.
It is not surprising, then, that products manufactured specifically for kids are on the increase. The U.S. Kids Food and Beverage Market reports that the number of kid-oriented new food and beverage products rose from only 111 in 1994 to almost seven times that figure in 2000. And kids’ products are getting more elaborately designed and marketed. “As the market for kids’ foods gets larger, marketers are competing to make their products the ones with the most kid-appeal,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “This often means that companies must go to extremes, developing products like beverages with taste altering tablets, snack crackers that look like road kill, and hot cereal with eggs that hatch to reveal dinosaurs.”
"The U.S. Kids Food and Beverage Market" provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
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