53% of American Adults use Vitamins, Supplements or Minerals
New York, June 25/PRNewswire – Sales of vitamin, supplement and mineral, or VSM, products are notoriously mercurial, with trends in usage often linked to erratic press coverage touting products as “miracle drugs.” Nevertheless, the U.S. population has remained devoted to the concept of VSM usage, if not the steady consumption of the products. Sixty-nine percent of consumers believe that taking vitamins and minerals is an extremely important factor in maintaining a healthy lifestyle, according to The U.S. Market for Vitamins, Supplements and Minerals, a newly published Packaged Facts report. The report, which is available at MarketResearch.com, outlines the changing consumer attitudes toward taking VSM products that have emerged in recent years.
“Baby boomers truly are defining the market for vitamins, supplements and minerals,” said Don Montuori, Acquisitions Editor for Packaged Facts. “The boomer population has always maintained an interest in self-care and alternative medicine, which makes them likely to turn to resources such as VSM products in their effort to live longer and live well. The products that are doing well right now are the ones that directly appeal to the American boomer population.”
Concerns about osteoporosis among female baby boomers have helped calcium lead the mineral market to success in recent years, along with products specifically formulated for women’s health issues. On the nonherbal supplement side of the market, glucosamine, chondriotin and other joint support products have shown explosive growth and are well positioned to retain popularity among an active boomer population with deteriorating joints.
The U.S. Market for Vitamins, Supplements and Minerals provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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