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US Advanced Advertising
By: In-Stat
Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD). The current growth of Ad-supported
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12/8/2009
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$3,495.00
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Global Digital Media - Entertainment Trends and Statistics
By: Paul Budde Communication Pty Ltd
This annual report offers a wealth of information on the worldwide development of advertising and marketing in the digital era. It includes information on online entertainment, digital broadcasting, IPTV and home media centres and offers
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9/30/2009
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$695.00
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Yellow Pages: Market Shift to Mobile Advertising 2009-2010
By: Simba Information - Reports
The yellow pages industry is seeing a small but growing trend in the technological world with the steady advance of mobile advertising.
Simba Information's Yellow Pages: Market Shift to Mobile Advertising examines the
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9/4/2009
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$2,995.00
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Yankee Group’s Mobile Coupon Forecast:Integrating Mobile Into the Retail Shopping Experience
By: Yankee Group
In addition to paying for advertisements, the scanning infrastructure for coupons and the processing/handling of the coupons themselves,
retailers are faced with reductions in gross profit when coupons are redeemed. For them to continue investing
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9/1/2009
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$1,495.00
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Attitudes toward Traditional Media Advertising and Promotional Marketing - US
By: Mintel International Group Ltd.
The integration of brands into original programming (i.e. branded entertainment) is an effective way to circumvent negative consumer attitudes toward advertising. It may also be a sign of a general movement of push advertising moving
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8/1/2009
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$3,995.00
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World Digital Signage Systems Market
By: Frost & Sullivan
This research service deals with the world market for digital signage systems. Detailed market trend analysis including drivers, and restraints are provided for each geographic region, i.e. North America, Latin America, EMEA and Asia Pacific.
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7/29/2009
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$6,000.00
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Mobile Advertising: Delivery Channels, Business Models & Forecasts 2009-2014
By: Juniper Research Limited
This report provides in-depth analysis and market forecasts for the mobile advertising sector in the context of the global
economic recession, and discusses how advertising spend is increasingly moving towards ‘below the line’ activities such
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6/1/2009
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$2,810.00
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Virtual Market Research Revs Up Product Innovation and Customer Experience
By: IDC
This Global Retail Insights Perspective discusses the application of visualization and virtual reality technologies in market research to gain insight into consumer demand for new products and to test product concepts under
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6/1/2009
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$1,500.00
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2009 Advertising Forecast: Getting the Consumer’s Attention
By: Yankee Group
With Internet and mobile media growing faster than we can consume it, the only way to capture really big audiences in the future will be to aggregate them across TV, Internet and mobile Internet screens.
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6/1/2009
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$1,495.00
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Virtual Market Research
By: IDC
This Manufacturing Insights Perspective discusses the application of visualization and virtual reality technologies in market research to gain insight into consumer demand for new products and to test product concepts under
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5/31/2009
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$1,500.00
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New dynamics in digital advertising
By: Ovum Plc
The digital advertising industry is changing fast, sending reverberations down the length of the value chain. With consumers taking greater control of their viewing, companies are re-evaluating their digital media assets and finding new ways
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5/22/2009
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$2,175.00
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Global Digital Media - Advertising and Marketing
By: Paul Budde Communication Pty Ltd
This annual report offers a wealth of information on the worldwide development of advertising and marketing in the digital era. It includes information on both online and mobile advertising and offers analyses, statistics, forecasts and
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5/12/2009
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$695.00
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Internet Service Report
By: Wall Street Transcript
The Wall Street Transcript has just published its Internet Services Report issue, a report offering a timely review of the sector to serious investors and industry executives. This 21-page feature contains industry commentary
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4/20/2009
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$175.00
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Digital Signage - Still a Young Industry
By: DIGDIA
Digital Signage is all around us - at companies we work in, hotels, airports, grocery stores, the mall, gas stations, health clubs, bars, restaurants, schools and more. As with so many other industries that
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3/28/2009
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$395.00
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Marketing in the Digital Age
By: Key Note Publications Ltd
Roadside billboards are probably the oldest form of advertising and the oldest form of information. The digital revolution has ensured that billboards have come full circle, with the November 2008 launch of a network of
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3/1/2009
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$1,618.20
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Proximity Marketing with Bluetooth
By: Mind Commerce Publishing
Proximity marketing using Bluetooth is an enormously powerful tool and, although seemingly complex technically, ethically and legally, following a few basic principles can ensure success. This report introduces the reader to Bluetooth marketing, and describes
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3/1/2009
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$295.00
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Mobile Advertising in Emerging Markets
By: Pyramid Research
Global mobile subscriptions surpassed 4bn at year-end 2008 and are expected to approach 6bn by 2013, making mobile services an extremely relevant platform for advertising for mass audiences. Pyramid Research believes that using mobile services
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2/26/2009
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$2,490.00
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The 2009 Report on Interactive Advertising Services: World Market Segmentation by City
By: Icon Group International, Inc.
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets,
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1/5/2009
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$795.00
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The 2009 Report on Online Classified Advertising Services: World Market Segmentation by City
By: Icon Group International, Inc.
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets,
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1/5/2009
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$795.00
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The 2009 Report on Online Cell Phone Advertising Services: World Market Segmentation by City
By: Icon Group International, Inc.
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets,
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1/5/2009
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$795.00
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The 2009-2014 Outlook for Online Cell Phone Advertising Services in Greater China
By: Icon Group International, Inc.
This econometric study covers the latent demand outlook for online cell phone advertising services across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing,
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12/2/2008
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$495.00
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The 2009-2014 Outlook for Interactive Advertising Services in India
By: Icon Group International, Inc.
This econometric study covers the latent demand outlook for interactive advertising services across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are
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12/2/2008
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$495.00
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The 2009-2014 Outlook for Online Cell Phone Advertising Services in the United States
By: Icon Group International, Inc.
This econometric study covers the latent demand outlook for online cell phone advertising services across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.)
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12/2/2008
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$495.00
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The 2009-2014 Outlook for Interactive Advertising Services in the United States
By: Icon Group International, Inc.
This econometric study covers the latent demand outlook for interactive advertising services across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are
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12/2/2008
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$495.00
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The 2009-2014 Outlook for Online Cell Phone Advertising Services in India
By: Icon Group International, Inc.
This econometric study covers the latent demand outlook for online cell phone advertising services across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.)
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more...
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12/2/2008
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$495.00
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