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Worldwide and U.S. Internet Ad Spend Report, 3Q09: Decline Slows, Recovery May Have Begun
By: IDC
This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 3Q09. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth
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11/12/2009
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$2,495.00
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Snapshots Denmark Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots Denmark Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Danish advertising market and
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11/12/2009
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$600.00
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Board Meeting Minutes: October 2009 Marketing Operations Leadership Board
By: IDC
This IDC Insight is a summary of IDC's Marketing Operations Leadership Board meeting of October 15, 2009, held at Half Moon Bay, California. There were 26 clients in attendance from companies including: Autodesk, Autonomy, Cisco,
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11/5/2009
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$500.00
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Mobile Social Networks: Marketing by Location Shows Potential
By: eMarketer
Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.
Yet, as impressive as the growth is, gaining a voice in
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11/1/2009
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$695.00
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Printing Goes Mobile? A Primer on Mobile Marketing
By: WhatTheyThink.com
A special report “primer” that sorts out the latest developments in the exciting area of mobile technologies and mobile marketing applications. The report provides an overview of the current hardware (i.e., smartphones), common—and uncommon—mobile marketing
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10/7/2009
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$195.00
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Attitudes to Internet and New Media Marketing - US
By: Mintel International Group Ltd.
The power of searchable interactive multimedia has quickly made online marketing an essential part of any comprehensive campaign. The importance of the internet to pull marketing is clear, as consumers turn to the internet to
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10/1/2009
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$3,995.00
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Advertising and Marketing in New Media - UK
By: Mintel International Group Ltd.
New media - Advertising and Marketing
Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as
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10/1/2009
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$3,390.00
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Mobile Marketing
By: Key Note Publications Ltd
`Mobile is typically the glue that can bind together virtually any campaign element.' This comment from Mobile Interactive Group's (MIG's) Head of Mobile Marketing, Tim Dunn, made in response to a question posed by
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10/1/2009
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$1,350.00
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Marketing to the Online Video Audience
By: eMarketer
Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more
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10/1/2009
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$695.00
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Online Ad Spending in Western Europe
By: eMarketer
France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread. Television remains the overwhelmingly dominant advertising medium
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10/1/2009
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$695.00
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AOL Company Analysis - Mobile Ad Strategy Fuels America Online’s Renaissance
By: Mind Commerce Publishing
America Online (AOL), once the leading Internet service provider, is rejuvenating its flailing brand by expanding its portfolio of products and services, recruiting talented leadership, and moving assertively to capture market share in the burgeoning
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10/1/2009
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$295.00
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2010 Outlook: Local Interactive Advertising
By: Borrell Associates Inc.
It may be a horrible year for advertising overall, but not for local online - and certainly not for some companies seeing double- and even triple-digit growth for local operations. Local online advertising is growing
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10/1/2009
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$995.00
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Advertising Services in Australia - Industry Market Research Report
By: IBISWorld
Industry Market Research Synopsis This Industry Market Research report from IBISWorld provides a detailed analysis of the Advertising Services in Australia industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the
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9/30/2009
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$790.00
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Worldwide Internet Usage and Commerce 2009-2013 Forecast: Digital Marketplace Model and Forecast Version 2.1
By: IDC
This IDC study is derived from IDC's Worldwide Digital Marketplace Model and Forecast (DMMF), a database, updated semiannually, that provides global comprehensive data on online ad spending and Internet access devices, users, and buyers, as
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9/29/2009
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$4,500.00
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Internet Marketing Key Recent Media Coverage, Second Quarter 2009
By: TecTrends Reporter
As more and more commerce is transacted electronically via the Internet, the world of marketing has increasingly become digital as well. Whether in the business-to-consumer or business-to-business sectors of the marketplace, marketers are transforming
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9/15/2009
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$239.95
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Mobile Advertising & Marketing: Delivery Channel Analysis and Global Forecasting 2008-2015
By: Yonku & Kenkyu
Mobile marketing and advertising are on the verge of going mainstream as important new ways for brands to communicate with consumers in Asia and globally.
As the mobile market evolves and grows, mobile carriers,
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9/14/2009
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$1,800.00
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Yellow Pages: Market Shift to Mobile Advertising 2009-2010
By: Simba Information - Reports
The yellow pages industry is seeing a small but growing trend in the technological world with the steady advance of mobile advertising.
Simba Information's Yellow Pages: Market Shift to Mobile Advertising examines the
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9/4/2009
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$2,995.00
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Mobile Advertising and Marketing: Change Is in the Air
By: eMarketer
Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns.
As with online
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9/1/2009
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$695.00
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DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership
By: Mind Commerce Publishing
DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years.
This report provides
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9/1/2009
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$295.00
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DMA Online Market Expenditure Projections for 2009, per Q2 Data - complete
By: Borrell Associates Inc.
Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Forecast report. The Totals-Only version includes complete spending data for both National and Local categories
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8/31/2009
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$1,095.00
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DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version
By: Borrell Associates Inc.
Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in our Interactive Marketing Expenditures Forecast report. The Totals-Only version includes complete spending data for both National and Local categories
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8/31/2009
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$295.00
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Snapshots China Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots China Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Chinese advertising market and
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8/25/2009
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$600.00
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Snapshots Malaysia Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots Malaysia Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Malaysian advertising market and
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8/25/2009
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$600.00
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Snapshots Finland Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots Finland Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Finish advertising market and
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8/25/2009
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$600.00
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Snapshots Chile Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots Chile Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Chilean advertising market and
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8/25/2009
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$600.00
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