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WPP Plc (WPPGY) Profile & Outsourcing & Offshoring Industry Trends Analysis 2010
By: Plunkett Research, Ltd.
This summary contains complete trends chapters excerpted from Plunkett's Outsourcing and Offshoring Industry Almanac. Wield this tool for strategic planning, business development, or industry analysis. It includes our analysis of the major trends
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11/18/2009
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$149.99
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Snapshots Denmark Advertising 2009
By: Snapdata International Group
Snapdata's Snapshots Denmark Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Danish advertising market and
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11/12/2009
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$600.00
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IDC Sales Leadership Board Meeting Notes: October 14 and 15, 2009
By: IDC
This IDC Insight is a summary of the IDC Sales Leadership Board meeting of October 14 and 15 in Half Moon Bay, California, with more than a dozen sales and sales operations executives in attendance.
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11/9/2009
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$995.00
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Board Meeting Minutes: October 2009 Marketing Operations Leadership Board
By: IDC
This IDC Insight is a summary of IDC's Marketing Operations Leadership Board meeting of October 15, 2009, held at Half Moon Bay, California. There were 26 clients in attendance from companies including: Autodesk, Autonomy, Cisco,
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11/5/2009
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$500.00
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Sales Promotion Services
By: First Research, Inc.
The US sales promotion services industry includes about 4,500 establishments (single-location companies and branches of multi-location companies) with combined annual revenue of about $10 billion. Major companies include subsidiaries of large marketing firms such as
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11/2/2009
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$129.00
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Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
By: Datamonitor
Introduction This case study on rebranding forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at while product rebrands are perceived to be a
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10/29/2009
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$295.00
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Advertising and Marketing
By: First Research, Inc.
The US advertising and marketing services industry includes about 35,000 companies with combined annual revenue of about $80 billion. Major companies include Interpublic, Omnicom, Publicis, and WPP. The industry is fragmented: the top 50 companies
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10/26/2009
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$129.00
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Trade Show and Event Planning
By: First Research, Inc.
The US trade show and event planning industry includes about 4,000 companies with combined annual revenue of more than $8 billion. Major companies include GES Exposition Services, Freeman Decorating Services, and TBA Global. The industry
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10/19/2009
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$129.00
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Market Research Services
By: First Research, Inc.
The US marketing research services industry includes about 5,000 companies with combined annual revenue of $11 billion. Major companies include Nielsen, Forrester Research, The Gallup Organization, Maritz Research, and Millward Brown. The industry is concentrated:
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10/12/2009
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$129.00
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Marketing Investment Planner 2010: Benchmarks, Key Performance Indicators, and CMO Priorities
By: IDC
This IDC study on technology marketing investment and resource priorities discusses the results of IDC's seventh annual marketing benchmarks survey of the largest and most influential global technology vendors within the software, hardware, and services
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10/8/2009
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$5,000.00
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2010 U.S. Telemarketing Services Industry Report
By: Barnes Reports
The Telemarketing Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales,
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10/5/2009
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$149.00
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Advertising and Marketing in New Media - UK
By: Mintel International Group Ltd.
New media - Advertising and Marketing
Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as
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10/1/2009
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$3,390.00
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New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos
By: BioInformatics, LLC
Life science companies are investing large amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand
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9/1/2009
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$3,200.00
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Ariel Excel Gel Case Study: pairing green credentials with value for money to gain a stronger emotional connection with consumers in household goods
By: Datamonitor
Introduction This case study on Ariel forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines Ariel Excel Gel and its attempts to enhance the
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8/20/2009
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$295.00
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CMO Advisory Best Practices Series: Sales Enablement - Marketing Content and Asset Management
By: IDC
This IDC study assesses the current state of the people, process, and technology involved in sales enablement, with a focus on marketing content and asset management, including identifying best practice companies in these areas. This
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8/19/2009
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$4,500.00
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The State of the Art in Sales Enablement: An Intensive Study of Current Practices
By: IDC
This IDC study details the current state of the market for sales enablement: the level of enablement for technology sales organizations, the challenges that stand in the way of higher performance, and the benchmarks in
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8/16/2009
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$4,500.00
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Character Merchandising - US
By: Mintel International Group Ltd.
There is little doubt that the recession is driving many parents—and even some kids—to be more frugal as they shop for back-to-school supplies and other goods. This is creating a context within which many parents
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8/1/2009
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$3,995.00
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Marketing Beauty to Black Women - US
By: Mintel International Group Ltd.
The ever-increasing purchasing power of African-American women makes them a desirable target for today’s beauty products companies. Advertisers should build upon cultural insights to create messages that connect these women with their brands, while providing
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8/1/2009
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$3,995.00
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Mobile Marketing & Advertising 2009: Challenges and Opportunities
By: Mind Commerce Publishing
When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing &
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7/1/2009
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$495.00
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2009 Worldwide Marketing Consulting Services Industry Report
By: Barnes Reports
The Worldwide Marketing Consulting Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the
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7/1/2009
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$249.00
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Utilizing the Social Media Marketing Channel
By: InfoTrends
Social media is becoming more ubiquitous in society. Most in the business world are already adept at using LinkedIn to connect with colleagues, while reporters are now telling people to follow their TV channel on
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6/24/2009
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$129.00
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Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand
By: Datamonitor
Introduction This report on Stoats Porridge Bars forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how an entrepreneurial start up is fusing
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6/1/2009
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$295.00
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Board Meeting Minutes: May 6, 2009, IDC's Marketing Operations Leadership Board
By: IDC
This IDC Insight is a brief summary of the Marketing Operations Board meeting held on May 6, 2009, in San Jose, California, with 20+ marketing executives in attendance. The morning session was devoted to a
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5/27/2009
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$1,500.00
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Marketing in a Recession: Orange France Unveils Discounts for Socially Weaker Segments (Competitive Intelligence Report)
By: Current Analysis Inc.
Orange France's discounted portfolio has something for everyone: from job seekers to low-income earners, single parents to large families, the elderly to the youth. Joining the marketing dots of these distinct offers is the
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5/12/2009
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$249.00
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Loyalty Marketing: Attracting and Retaining Customers in Difficult Times
By: Euromonitor International
Loyalty marketing has emerged as an integral part of the marketing strategies of retailers, travel groups and other service providers as they seek to maintain or expand their existing customer base in an ever more
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5/9/2009
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$2,600.00
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